Here’s a Golden Ticket so you can get your ads approved fast! Less time on ads means more time for Diablo 3 
Ben
The male looking for male and female looking for female demographics are now available for you to monetize. Huge opportunity available right now! You can find it at the bottom of the targeting list under “looking for”. I personally have no idea what would appeal to a gay man/woman for dating ads 
Maybe I can get an expert in to discuss?
Also, I’ve noticed gay men (generally speaking) take WAY better care of their appearances than straight men so don’t think this new targeting option is exclusive to dating. Health and beauty comes to mind so it’d be worth testing out.
So stop reading and get to it ASAP!!!!
Ben
So you have your ad dialed in with a great CTR, you’ve hooked the potential customer and they’ve clicked. Is your lander convincing enough for them to click through to the offer? With ad copy, I’ve always found that less is more.. people are lazy and don’t like to read. Pictures are great, they’re powerful and can convey messages in seconds that would otherwise take a paragraph to explain.
Let’s take the Single Dad niche for example. You could write stuff like, “Meet men who are….(http://zenhabits.net/how-to-be-a-great-dad-12-awesome-tips/) and write an entire page on this. Or you could show these:
(LOL)
For whatever reason, my gut tells me that a father, teaching his daughter, how to do “boy things” is extremely powerful. I think that father-daughter fishing picture is awesome. I mean come on:
Single moms will think, “I can meet THAT kind of guy if I sign up?”… WIN! Or, if you’re a firm believer in the sex appeal angle then you can still accomplish this:
Anyway, I hope you get my point. Spend more time on your images and think it through. Random shirtless dudes or cleavage-y women don’t lead to good quality for the advertiser! And that means it won’t lead to a long-term advertising career for you. Almost time for the weekend, keep working hard and I promise you that May will be a more profitable month than April.
Ben
COUNTRIES IN ORDER OF MOST TRAFFIC TO LEAST
English Speaking:
- USA
- UK
- Canada
- Australia
- Ireland
- New Zealand
Non-English Speaking (ads & landers must be properly translated to be approved!):
- Brazil
- Mexico
- France
- Spain
AGE GROUPS IN ORDER OF MOST TRAFFIC TO LEAST
- 20-29
- 30-39
- 40-49
- 50-59
- <20
- 60+
GENDER SPLIT (Generally Speaking)
Male – 60%
Female – 40%
Things to Note:
- The most serious intent users: USA
- The most casual intent users: Canada
- The average age on POF is 34 (It used to be 39)
Hope you enjoyed the insight! This alone should give you an idea of who you should target with what kind of offers! Instead of giving you fish to eat, I just gave you all the tools to fish successfully. Now go venture out and land yourself something worth bragging about
Ben
http://ipyxel.com/pof-case-study-the-cpmbid-vs-volume-relationship/
This case study is based on more generic targeting so it wouldn’t apply to your niche campaigns. He doesn’t take into the account the CPM & Quality Relationship but this is a cool study nonetheless. The take home point is to split test your CPM’s to find an ideal CPM for your ads and ROI.
How does this affect your POF strategy?
- Looks like a good testing CPM is between $0.32-$0.52
- Upgrade your winning campaigns to $0.62-$0.72
- If there is a lot of room in your ROI, skydive and increase CPM’s to $1.01+ (this will more often than not involve winning ads, winning landing page and non-street pay from the networks).
Keep in mind conversions will go up as your CPM goes up. Markus said it months before where the top bidders will experience 5x the conversions than will someone at mid range.
Happy Bidding!
Ben
TOO LATE!
Save this to file, email myself or Cyndi and receive 1 immediate ad approval for your ads in the queue! Valid only Mon-Fri during business hours and until the end of April. You can only use this once so make this week a good one friends!
Ben
Messages Exchanged by POF users have grown 67% since Jan 1st to 100 Million last week. Pageviews are around 2 Billion per week, putting us over 100 Billion Pageviews a Year.
- http://plentyoffish.wordpress.com
WOW.
100 million messages/week. What does that mean for advertisers? It means there’s a LOT of traffic for the 160×600 banners! It’s not as popular a size as the 728×90 and 300×250′s but now that it’s been thrust into the spotlight.. might be a different story. CPM’s won’t be as high for the 160×600′s at least until people figure out how to effectively monetize it Happy testing! Guaranteed there’s $ to be made here, who’s brave enough to trail blaze?
Ben
Take a second, think back to the very first ad you EVER made money with on POF, now your second? Third? Fourth? Sixteenth?
One striking difference I see in campaigns made by noobies and campaigns made by veterans.. is the # of ads that are inactive but have a history of impressions. That is, veterans hold onto ads that worked previously, noobies tend to cancel their campaigns and move on.
I’ve heard time and time again that an easy way to profit on POF is to re-run an old campaign that burnt out. Given enough time has passed (2-3 months), perhaps it’s time to give the old money makers another try? Maybe that’s why I rarely see new ads in our top spender’s accounts: They simply just cycle through stuff that’s worked for them in the past. Life’s tough when all you have to do to bank is pause and unpause ads.
Do you have a campaign that died 3 months ago that you paused? Maybe the offer died and now you have a sexy new one? It’s worth a shot to re-run old campaigns to see what happens.
Reduce the risk of testing new ads, Reuse your old campaigns and Recycle your ROI.
Ben
My long time friend over at http://adchop.com/ has revealed a resource that I think every single one of you should bookmark. Keep in mind not all suggestions on his cheat sheet are POF compliant LOL. Anywa, here’s a taste (click to enlarge):
His blog is super interesting, right now it’s featuring a case study that’s aiming to find the highest CTR for a gaming ad on FB! Check it out! I’m a huge fan and I’m sure after you check out the blog, you will be too http://adchop.com/
Ben
With EA logo:
Average CTR: 0.04%
0 leads
Average CTR: 0.02%
0 leads
Last place. Wost of the bunch.
Without EA Logo:
Average CTR: 0.06%
2 leads
Average CTR: 0.02%
0 leads
3rd Place
Microsoft Paint Influence w/ EA
Average CTR: 0.04%
2 leads
Average CTR: 0.05%
1 lead
2nd place!
Microsoft Paint influence:
Average CTR: 0.02%
2 leads
Average CTR: 0.07%
2 leads
WINNER!
Conclusion: So after almost 20k impressions to each ad. The Microsoft paint influence ads outperformed the professional ads. And in both categories, the ads with the EA logos did not perform as well as the ads without the EA logos.
Pretty neat stuff so I admit, the results were pretty interesting I did only target 18-22 year olds so perhaps these members would be the most sensitive to the recent PR disasters that EA had (Voted Worst Company in America). I’ll run this again at 30-33 year olds and see if the results remain the same. Results for this one coming up when that campaign hits about 20k imps/creative.
Edit: ran a test on 30-33 year olds, VERY few people clicked so not even worth posting. Onto the next one…
Ben
