Hello Readers!

It sure has been a while since I’ve posted, hope everyone had a nice holiday. I know a whole lot of you are prepping for our industry’s biggest show: Affiliate Summit West 2015 in Las Vegas! But I wanted to share some cool data that I came across this morning.

We all know Buzzfeed right? The notorious headlines, cheesy stories etc. But whatever your opinion is on their methods, we can all agree that they work. They’ve QUINTUPLED their traffic! Cool article on the woman who did it

Anyway, ever wonder what Buzzfeed headlines were the most shared? Could you imagine integrating this information into your ads/landing pages? Wonder no more!

Here are the 3-word phrases with the most Facebook Shares in BuzzFeed Article Titles


Here are the phrases they used the most

Examples for easy implementation:
“You Need to Join This Site” instead of “Join Now”
“This Site Will Make You Find a Girlfriend” instead of “Want a girlfriend?”
“The One Dating Site You Need To Know About” instead of “Check this site out!”

As you can see, extremely powerful phrases can be generated using those 3-word phrases AND it’s easily integrated into new and existing ads.

To a successful 2015! CHEERS!


Hey All,

I LOVE seeing people succeed on POF. Especially the guys that I’ve spent time working with, they deserve it all! Anyway, came into the office today to this email and it put a huge smile on my face :)


I know I shouldn’t be doing this, but I believe in paying it forward. Affiliates are not suppose to talk about good traffic sources, but I can’t help but share my experience with POF as a newbie affiliate. Please feel free to share this screenshot and my story on your blog. I know you’d never do it in a million years, but if you do share it please don’t disclose any of my account or campaign details. Use this email and screenshot anyway you wish, I honestly don’t care, you’ve been extremely patient with me and you’ve helped me up my game to a point that I could never repay you.

Here’s a screenshot of my stats the other day. Over 100% ROI at $550.00 ad spend ain’t too damn bad. This is by far not my best day at all whatsoever. Just a few days ago I was at an ROI of 150% at over $550.00 ad spend I just didn’t bother grabbing a screenshot. I’m hitting those numbers more and more frequently. Also, take note of the 5246 clicks on the day for only $546.00! That’s under .10 cents a click for laser targeted traffic that is converting at a rate to consistently produce over 100% ROI.

Yea, but, everyone knows ROI’s on POF swing up and down like the wind, right? How about this, I’ve maintained over 100% ROI for over 4 months straight. I’ve been able to do this as a newb without direct deals or anything. It can, and is being done people don’t just running around flapping their gums about it.

Anyway, take care Ben. Have a great week buddy.

My best regards


Very well done my friend! Disregard naysayers, acquire currency :)

Hello readers!

So regarding my last post, a VERY popular dating offer did go down to optimize their data, which lead to a lot of big POF affiliates pausing their campaigns while they find another offer to plug in. OPEN CALL TO NETWORKS w/ DATING OFFERS, if your MAINSTREAM offer is currently looking for volume, please contact me and I’ll connect you to some affiliates. 

Moving on, it’s a no brainer that you should take into considerations the dating norms of the country you’re targeting. Dating differs country to country and heck, even state to state! So, doing a Google search for “dating advice” for the country you’re targeting is an excellent way to learn the norms. Or, if you’re like me and you have awesome affiliate friends, you get it forwarded to you :D (Thanks Cory!) 

So, check out this link, it’s pretty interesting! 

Lastly, how many of you affiliates will go through registration of the offer? I was reminded today of how many guys will only look at CPL price without checking out the reg path. It’s worth your time to see if the reg path is good b/c that will impact your bottom line. What if registration is 10 pages long?! What if the reg path isn’t mobile optimized? 


That’s right, female traffic <50 logs can be bought for around $0.50, which is CHEAP. Did a big offer die in the last week or something? Regardless, get it while it’s CHEAP!


This year’s ASE was smack in the middle of Times Square! Talk about BUSY, holy smokes. It was like boxing day shopping 24/7 for 5 days! Here are some highlights! I’d like to take this opportunity to thank some people who were generous enough to invite my wife and I to their private events.

Saturday: Fly into the city and had dinner w/ the Peerfly crew! Love hanging out with these guys, it’s always good food and big laughs. I would consider Peerfly one of the top tier networks to run your dating campaigns through (but they certainly have more than that!). Ask for Luke, say BenPOF sent you :)

Sunday: Went on a BOAT CRUISE with Mike Pacheco from CashedOutMedia with a their top affiliates. This was a nice change of pace from the hustle and bustle of ASE as we sailed around and I FINALLY got a picture of the Statue of Liberty. They also had a draw for Versace sunglasses and the grand prize of a $3000 Versace neck piece which I WON! 



This says a LOT from a network when they’re willing to spoil their business partners with a cruise/awesome prizes. If you’re looking for non-dating offers, hit up Mike. They’ve got a lot of international, non-English stuff too.

Monday: Had dinner with Jeff Greenberg & his fiancee from 50OnRed. Went to a place called Quality Meats and it was damn good! 50OnRed is a traffic source that offers Pops, Intext and Search. So if you’re looking for that type of inventory, hit him up!


Also thanks to AdSimilis/AffPlaybook for the early meetup, lots of fun and I’m glad I was able to have a cookie :D Also, I realize I need to take more pictures and will do IN VEGAS 2015 :)



Hello Readers,

I’m amazed at the quality of information coming from Charles’ blog. You’d usually have to pay money to get knowledge this good! Anyway, I’ve read through his blue print and I agree with it all. Improve your skills now and check out the post!


You don’t find winning campaigns, you create them.
– Charles Ngo


I just did an analysis of Q1 & Q2 and CPM’s in the UK are ~20% less than Canada/US and the UK converts VERY well. To give you an idea, last year Canada was ~20% less than US and UK. Guess everyone got distracted and focused on North America! This includes Ireland as well :) So find some UK campaigns, there’s money to be made BIG TIME! Most popular verticals there were dating and health and beauty. Hope this helps!


Hey readers,

Well as temperatures rise so do advertiser ROI! It’s no secret that summer time is one of the best seasons for dating. Everyone’s motivated to get out there and enjoy the sun! People wait the entire year for this season so the chances of them paying for a dating site ARE higher. Maximize on the next 3 months right? Anyway, have you come up with your summer-related angles yet? Here are some to get you started

Obvious ones:
– Find someone to enjoy the sunshine with
– Summer love is NOW!
– Women are 47% more likely to accept your date when it’s sunny! (no idea if this is true LOL)
– Don’t waste another summer alone!

And for fun, here’s some angles that I’ve never seen advertised on POF:

– “Date a girl who’s had only 1 or 2 boyfriends”.
– “Date a girl who’s chosen to never had a boyfriend.. until now”
– “Date a girl who’s not going to spend your hard earned money”
– “Date a girl who doesn’t mind spending her money on you”
– “Date a girl with tiny/giant feet”
– “Date a girl that prefers beer over books”
– “Date a girl who isn’t hairy” …. I don’t know, that’s a desperation suggestion so I’m going to stop now. Or date a hairy girl, WHO KNOWS.

Summer 2014, let’s make this a good one ladies and gents!


I thought it’d be fun to take a look back to see which blog posts get the most views. I figured the most helpful ones would have been seen the most but I quickly realized this wasn’t the case! The one with the most views (by far) has more entertainment value than anything :) So, here they are!

10. Shannon’s Maiden Guide on How to Advertise to Women (PART 2)
– Not surprised here, women make up almost half of the demographic on POF so you’d be wise to learn how to advertise to them. I got Shannon to write this one because it’s better to get a woman’s perspective right?

9. Required Readings For POF Success
– A mini collection of SUPER important readings from 2012, still relevant and features some cool tools that I don’t see a lot of affiliate using (WHICH THEY SHOULD! Save you time!)

8. $TRAFFIC$: Where is it CHEAPEST on POF?
– People like cheap traffic! Cheap traffic indicates demographics that don’t have much competition in them. This one is a little outdated but based on views it belongs on this list. CLICK HERE FOR THE UPDATED VERSION

7. The MOTHERLOAD of blog posts. Here’s the most helpful post from me EVER.
– I remember this one. Such a good post! Here I show everyone a glimpse into someone’s account who was spending $600-$1000/day (depending on the day). It’s a technique that has worked in the past and is still working. Really cool that he let me show everyone :)

6. How many impressions are enough to test a creative?
– 1000 impressions? 10000 impressions? 1000000000000000000 impressions? Find out here :)

5. Shannon’s Maiden Guide on How to Advertise to Women (PART 1)
– Part 1 of Shannon’s guide to advertising to women! Just goes to show how many people didn’t make it to part 2 LOL

4. Beat your Competition By Duplicating Your Campaigns
– A strategy that works because it’s better to compete against yourself than it is to compete against other people.

3. New to POF? This is a MUST READ. Guest post by Justin Dupre!
– The noobie guide written by Justin Dupre. If you’re brand new to POF, you need to read this!

So the #2 most viewed blog post is a follow up to the #1 most viewed blog post so I’ll put them together. Part of the reason why they got so many views is because it somehow made it to the front page of hackernews. Without delay, here they are!

2. Follow-Up Case Study WITH Your Suggestions Implemented
– Skip this, check out #1 first and then come back.

1. Throw Everything You Know About Ads Out The Window (pics inside)
– I laughed, you laughed, pretty much everyone laughed. I don’t remember what the specifics were for revenue and what not, I think the crap ad edged out the pro ad by a conversion or 2. This might seem like common knowledge now but back in 2012, it was groundbreaking stuff. Hell back in 2012, mobile wasn’t even on the radar, it’s crazy this was only 2 years ago.

Well there you have it ladies and gents! The 10 most popular blog posts here! Are they the most HELPFUL to your business? Probably not haha there’s tons of gems here if you have some time to go back and look. Best of all? The education’s free and available for everyone. Please do your good deed of the day and share this with a noobie who you think might benefit from this, they’ll appreciate it.


Hello Readers!

It’s been a minute since I’ve written here so here’s something I think would save everyone a ton of time. I’m going to list out all the decline reasons we give out and list the most common reasons why you would have received this reason. Please bookmark this page for future reference!

Image: excessively large/unnatural breasts, buttocks focused, midrifts showing/bare chest for men:
– Pretty straight forward here! A good rule of thumb to go by is, “would this image get an office worker in trouble if they were caught viewing it?”.

Image: lingerie, bikini or any other inappropriate attire
– Inappropriate attire means booty shorts/short skirt/short dress (mid knee is an acceptable length), fetish outfits etc.

Image: Banner animation must have a minimum 2 second delay between frames
– No super fast moving ads on POF.

Image: Banners have a 3 pictures maximum, these 3 picture can only take up 50% of the ad
– Can’t have a banner that’s all picture, tends to blend in with the site.

Image: Banners must have a border
– We are looking for separation between site and ad here. There must be a clear indication of where the website stops and the ad starts.

Image: Banners must not be all text
– I’m debating removing this one but it’s all written banners with no graphics.

Image: Celebrity, member of POF or using POF Colors
– We use Google Image to reverse search images to see if it’s a celebrity. Here is a TUTORIAL on how to do it

Image: Contains a trademark or copyright
– Can’t use other websites to falsely endorse your product

Image: Incorrect size (text illegible or image skewed in appearance)
– When you upload an image that’s far too big into a space that’s far too small (ex. 300×250 into a 110×80 space).

Image: Misleading content or ad contains an element that could be confused with a POF feature
– Elements that do not perform the function they advertise. Ex. Youtube play button on an ad, the ad doesn’t actually play, hence it’s misleading.

Image: Person in the creative appears to be below the legal age
– This one is subjective but we don’t allow this for obvious reasons. This gets tricky with Asian female creatives because you don’t know if they’re 15 or 30 (I’m Asian, I can say this haha)

Image: Soldier images must be verified royalty-free images before being approved. Please email ben@pof.com and cyndi@pof.com for verification and approval
– HUGE one. An affiliate had legal action taken against them for using a soldier they were not allowed to use so we came up with this rule to help protect all parties.

Image: Too sexual in nature/carries a sexual connotation
– Suggestive poses, genitalia shaped fruits/veggies,

Incomplete: The ad is missing information required to go live (incorrect image size, missing URL, incorrect ad text)
– Self-explanatory, your ad isn’t ready.

Landing Page: Cannot contain inappropriate images or Celebrities
– Similar to the image one but this specifies the infraction is on your landing page

Landing Page: Cannot contain Inappropriate language
– Including profanity, words that mean sex (hookup, intimate encounter, love butter..)

Landing Page: If targeting Brazil/Mexico/Spain/France, ad must be translated to the appropriate language.
– This applies to the ad as well. Note that you can target non-English ads in English speaking countries as long as you select the correct ethnicity.

Landing Page: Must specify the charge for rebill (often found in the offer’s terms and conditions page).
– LP must say the PRICE of the rebill.

Landing Page: Offensive or misleading content
– Examples include stuff like, “HEY FATTY, you looking to lose weight?” or “Hey ugly, can’t get a date?”

Landing page: Redirects to an incorrect offer OR doesn’t load properly.
– When the redirect goes to a shopping offer and your ad is dating or when the page just 404’s

Landing Page: References POF (the POF trademark may not be used without permission)
– Can’t use our name!

Offer: Adult related sites/product
– Includes adult dating, porn, adult products (including toys, clothing, pills).

Offer: 100% Free Dating Site
– We don’t advertise our competition

Offer: No gambling offers in the USA
– Self-explanatory.

Offer: Offer charges for receiving text messages
– Super scammy offers charging people for receiving texts… you can’t control how many you receive right?

Ad Text: Cannot call out the user’s ethnicity or “widowed” status
– Response to user complaints, they didn’t like it when these 2 things were called out so they’re not allowed anymore.

Ad Text: Cannot mention “100% free”, “plenty of” or reference POF.
– Basically can’t use stuff that we use for our branding.

Ad Text: Cannot suggest a certain demographic can join for free
– We got accused of being discriminatory because we allowed ads in the past to say stuff like “white men join for free” so to the user it suggested that all other ethnicities could not join for free, which is understandable, hence this rule. There are 3 exceptions to this rule: age, geography and gender (these are allowed to say they can join for free)

Ad Text: Contains Sexual Content (including extra-marital dating) or overly aggressive text (including insulting our users)
– No words that mean sex or that certain demos are DESPERATELY CRAVING _________.

Ad Text: DATING ADS cannot use first person POV (I, me), third person POV (he, she, him, her) or names as this references the person in the creative
– This rule came up as a result of user complaints. Basically the user was upset that the person in the graphic wasn’t actually on the site they signed up for after clicking the ad. You may be face palming right now and I don’t blame you.

Ad Text: DATING ADS must have an action (sign up, register). Website name will also suffice.
– Your ad text requires a call to action that suggests to our users they are leaving our site (sign up, register). Please note “click here” does not suffice because it does not carry the same indication.

Ad Text: Inappropriate grammar, capitalization, symbols or spelling does not adhere to our guidelines
– We are pretty lenient on this one since we recognize not all advertisers are native English speakers. We use this rule when the grammar/spelling is REALLY bad or when people spam symbols like this!!!!!!!!!!!!!!!!!!@@@@@@@@@@@@@@@@@@@@@@@@@ because it’s annoying to look at.

I’ll update this with examples as they come about but this is a pretty good list to start you off!



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