Ads.pof.com Blog

INCOMING EPIC BLOG POST!!!

Happy Tuesday everyone, let’s get to it.

1. Unique angles make $.

There’s a big one that everyone has kind of glossed over and that’s the eyes. More specifically eye color, it’s a legit criteria for some people. You could even try weird combinations too because those will come with attention grabbing pictures, “Want to date a green-eyed Asian girl?” and find some images of Asian girls w/ contacts on. The weirder the combo, the more attention grabbing the picture (and hopefully higher the CTR). You don’t even have to focus on the eye angle actually, just put in some pics of people with weird contacts in just to grab attention, worth testing!

Oh, you know what’s a really good source for angles? YOUR FRIENDS (or your parents friends…). Just ask them to list off some of the stuff they desire in a partner and build a campaign around it. Because if even ONE of those angles strikes gold, you’ll have enough to treat them to a steak dinner.

2. Start asking your affiliate manager the RIGHT question.

After looking into some networks, I see that most offers can be sorted by “network earnings”, which is great, you know the offer that makes the most $ for the network. But is that going to be the best offer for you, as an affiliate? To advertise the offers that everyone else has advertised and spent a significant $ on? Think about that.

In my opinion, a better question to ask is, “What’s your NEWEST (vertical) offer?” or “What offer do you think looks good but no one runs?”. These will be the offers that are off the radar and thus, unsaturated with less competition. I remember maybe about 6 months back, a new offer that targeted women looking for rich men came on the market. The first few guys to run this offer on POF absolutely KILLED it and then everyone else caught wind and things kind of stabilized. There are advertisers right now that bank on the strangest stuff on POF and I give them props b/c they’ve done the work to find a niche. And no, I’m not going to tell you anything about what they’re doing

Hey everyone! I’ve caught wind of 2 new info products that focus on POF that I think are leaps and bounds above stuff pushed on places like WarriorForum. I’ve personally read through them both and I think there’s much to benefit by getting them. They’re 2 different products but together, they should definitely help you achieve results. No affiliate links here people, just honest, sincere advice to help you master POF.

1) POF Primer: http://pofprimer.com
- Information product
- Shows what everything on our platform does & how to use them
- Includes case studies (external and ones done by Riley)
- Goes over campaign creation, optimizing and scaling in a general sense

2) POF 7-Day Mastery Guide: http://www.ipyxel.com/pof-7-day-mastery-guide/
- Methodology Product
- A proven system created by someone who spends $x0,000/month advertising with us.
- If you want a step-by-step framework to setting up long-term campaigns, this is it.

I think it’s about time I drop some knowledge bomb posts, it’s been a while. Next post, I promise!

Ben

Since I didn’t post one in December, you guys can redeem this one TWICE this month. Probably better this way given that 2012 has kicked off!

**GONE** hope you had a chance to grab it while it was up ASW2012, HERE WE COME!

HAPPY NEW YEAR!!! I hope everyone is recovered, refreshed and recharged!

If you haven’t emailed us for a meeting in Vegas, now is definitely the time! Both Shannon and I are almost out of meeting times so get them while you can. Guaranteed it will be the best use of 20-30 mins at ASW 2012! Also, people are asking, “What parties are you guys going to?”. Well… all of them So come up and introduce yourself! Meeting people is the best part of these conferences!

Also, if you check how this week performs vs. last week, you’ll surely notice an increase in traffic. Looking at some of the #’s, some of you may experience TRIPLE the traffic in certain demographics so get to it! I’ll have the golden ticket up later this week so stay tuned!

Ben

Hope everyone had an awesome holiday this past week! New Years is coming up and ASW2012 the week after! Be prepared to share epic NYE stories

Both Shannon and I will be doing private 1:1 meetings with our advertisers to go over your accounts to see where you went wrong and what you can improve on. We both want to actually attend the conference so we won’t be doing this the entire day so spaces are limited! What better way to start 2012 than to get advice from the source!

Ben: ben@pof.com
Shannon: shannon@pof.com

We will try our best to accommodate!

Also, you may have noticed there was no December Golden Ticket. This just means that the upcoming January Golden Ticket can be used TWICE! You should start seeing a lift in all your campaigns now as December winds down and January picks up! I’ve already heard stories of increased CTR’s and ROI’s in the triple digits. So let’s really work hard this next few weeks and have something to celebrate come Affiliate Summit 2012 LAS VEGAS

Cheers,

Ben

We have some new additions to the country targeting on ads.pof.com! I cannot stress enough how much potential there is here to make an incredible ROI.
I remember, back when we first released the ad platform, advertisers were seeing 500% ROI’s regularly. So get in there, work hard and enjoy the rewards.

The early bird gets the….. fish?

Cheers,

Ben

Please be advised that no advertisment approvals or advertising contacts will be available between Dec 9 – Dec 11, as the POF team will be at their annual Christmas retreat. We apologize for the inconvenience and business will resume as usual on Monday, Dec 12, 2011.

Check out Ruck’s POF campaign:

He did this with a $2.75 payout. Not too shabby! I’ve personally never heard Ruck bragging about how much $ he’s made with us, which goes to show that the most successful people remain that way by keeping things to themselves.

Come to think of it, the only thing I’ve heard him brag about, is how he found his current lady on our site in less than a week! You can certainly take her out to a nice dinner with POF monies eh Ruck?

Cheers,
Ben

The best converting page on POF.com is the inbox.

Did you know that the IAB banners do NOT appear on the inbox? Only the 110×80 text ads and 310×110 SMALL BANNERS do.
Now, thanks to Mr.Green’s case study, we know that the 310×110′s have the ability to outperform the 110×80′s, would you say that
creating/duplicating 310×110 small banner campaigns would be a good thing to test?

TL;DR: 310×110 = good performance & appears on the inbox, inbox is POF’s best converting page.

Cheers,

Ben

Our good friend, Mr.Green, has a GREAT case study featuring the new 310×110′s that I 10000% recommend you read. Let’s just say the results are pretty amazing.

Check out the case study here!