Greetings! Let’s not waste valuable grinding time and get to it 
POF offers 3 banner sizes: 728×90, 300×250 and 160×600 and this tip really only applies to the first 2.
Most advertisers will take the space available in a 728×90/300×250 and use it to promote 1 big picture, 1 headline and 1 ad text. But bigger, isn’t always better.
Consider this
You could fit multiple 110×80 text ads within the space of a 728×90/300×250. For example, you could fit (3) 110×80′s in a 728×90 to appeal to the same user using 3 different images, 3 different headlines and 3 different ad texts. This tip has helped a handful of guys achieve incredible CTR’s.
Ben’s next-level tip
Banners can also animate so you could swap out the images (subject to a 3 second delay between frames) and put an additional 3 images in! For a total of 6 images, 3 headlines and 3 ad texts in (1) 728×90 banner! The same could be done with a 300×250 but with 2 images for a total of 4 images, 2 headlines and 2 ad texts. I don’t recommend swapping out text because it does take longer to read than it does to look at a picture.
Well there you have it! An extremely good tip to keep you WINNING on POF’s Ad Platform
Cheers,
Ben
12 comments
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March 11, 2011 at 9:03 pm
Joe
You guys are too selective about ad approval. I’d rather spend my money on Facebook than waste a bunch of time tooling around in your platform only to get all my ads disapproved.
March 11, 2011 at 11:52 pm
Handsomest
Not only is PoF approval MUCH more tolerant, in my experience the ads are approved much faster than Facebook. Also, you can actually talk to a human being at PoF if you ever need to clarify why something is being rejected. Try doing that at Facebook.
I make money on both platforms, but quality of service at PoF over Facebook is undeniable.
March 14, 2011 at 2:51 am
Oliver
Joe obviously you dont know what you are talking about. FB is way more selective than POF on the ad approval process. They are also faster, communicative and bid prices are lower. If you play enough time with POF ad platform you will learn to love it.
March 11, 2011 at 9:19 pm
lamont
I agree your too restrictive on the offers you allow and the images. You have to realize as affilaite marketers the life span of your ads is very low and ROI on pof is borderline if any. Most people will just use pof to add some volumne as the traffic is not good quality.
March 11, 2011 at 9:20 pm
lamont
I guarantee if you lower min cpms to 0.05 you will attract way more advertisers. Offer dating affiliates or affiliate marketers this lower cpm and get with the game.
Lamont out
March 29, 2011 at 9:31 am
John
Hi Ben,
How can I create image ad creatives? I can only create text ads right now.
Regards,
John.
June 28, 2012 at 7:42 pm
ViticoMejia
Very interesting, it can lend its self to very creative angles. Thanks Ben.
March 11, 2013 at 4:15 am
Jon
Can you link to an example?
March 13, 2013 at 9:09 pm
pofben
No can do, unless an advertiser wants to show you their work, It’s against our privacy policy to share other people’s work.
March 11, 2013 at 4:17 am
Jon
Also, (3) 110×80′s in a 728×90 space = 330×240 – ? What about the blank space left over?
March 13, 2013 at 9:09 pm
pofben
They are not laid out one after another, there’s spacing between them.
March 23, 2013 at 11:32 pm
Jon Lonergan
Thanks Ben
one thing I’m not sure on, is the price for 3 x 110s the same as 1 x 310 that is can you buy 3 smaller ones for the same cost as 1 bigger one?