A question that I get asked almost daily is, “What demographics are currently under-targeted? I’m wanting some cheap traffic for my offers!”
Without further delay, here are the most open demographics on POF.com (#1 being the demographic with the most opportunity for cheap traffic) :
Males:
1. 18-30 Canada
2. 18-30 United Kingdom
3. 18-30 United States
4. 30-40 United Kingdom
5. 30-40 Canada
6. 30-40 United States
7. 40-50 United Kingdom
Females:
8. 40-50 United Kingdom
9. 30-40 United Kingdom
10. 18-30 United States
11. 40-50 United States
12. 18-30 United Kingdom
13. 18-30 Canada
14. 30-40 United States
Even though the United States has 60% of our traffic, Canada and the UK has more unsold inventory!
Now would be a good time to ping your AM to see what’s the best thing going in Canada and the UK. Combine this post with the previous post about banners and there’s a LOT of potential for success on PlentyOfFish.com!
Ben

5 comments
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March 27, 2011 at 4:42 am
Ricky Ahuja
Ben – this is helpful information. Please have one of your reps contact me at your convenience. Thanks.
April 17, 2011 at 3:55 am
CHRIS
\Good stuff! Thanks for the info
August 31, 2011 at 1:34 am
First Wave Media
Great information Ben.
Cheers, Dave
September 4, 2011 at 3:09 pm
Something about POF that you probably didn’t know + Newest 3rd party POF add-on
[...] Click here to read where the cheapest traffic is on POF! [...]
April 10, 2012 at 10:03 pm
Something about POF that you probably didn’t know + Newest 3rd party POF add-on « Ads.pof.com Blog
[...] Click here to read where the cheapest traffic is on POF! [...]