You are currently browsing the monthly archive for October 2011.
POF is offering yet ANOTHER way to help your ads stand out! Introducing, our newest ad size, the mini-banner 310×110! Think of them as an entire 110×80 ad (picture, headline, text) but in pure graphic form. These new ads are subject to the banner rules.
Have a GREAT weekend!
To keep your ads from becoming stale, you need a certain amount of variety in your campaigns. Even a REALLY good performing ad, will have it’s day as people get used to seeing your ad. So how many ads are required inside a campaign to achieve a good mix of randomness? In other words, how many good performing ads do you need before you can stop?
The magic number is 9.
Frequency cap will also play a role in this equation. POF now has 3 ways to set your frequency cap: per session (fastest), per hour, per day (slowest). So, if you’re going for volume, stick with per session and aim for the 9 creatives. If you’re slowing down delivery, you could probably get away with fewer ads in the rotation but you definitely will not be capitalizing on volume this way.
1. Mobile inventory is no longer offered. This is a bittersweet because your campaigns will no longer deliver to people accessing POF through a mobile device but you can no longer run those offers that are specific to mobile on POF.
2. Multiple zipcode targeting IS available now on the platform! This combined with the fact that we allow daily deals, should lead to very interesting campaigns for advertisers!
Advertisers, take advantage of holidays whenever you can! Halloween is coming up really soon!! It’s one of the most social events of the year for a lot of people so why not split test this angle? If you pass on this, your next Halloween opportunity comes in 2012 so get on it!
Imagine having an ad that was catered to the day? “It’s Friday night, got no date?…” I think it’d do really well!
Hope you had the chance to grab your ticket!
Very rarely does an info product over-deliver on what’s promised but Finch:
Has decided to share his 2+ years of POF advertising experience with you. Definitely worth checking out if you’re looking for some solid advice on running dating ads on our advertising platform
Click here for one of the best $30 you’ll spend in affiliate marketing. 51 info-packed pages, laced with profanity because Finch keeps it real. Aside from his premium content, the regular posts are useful too
I’ve noticed recently that a few advertisers have been duplicating the same campaign over and over (literally, 10,000+ campaigns in an account). And many people will wonder why people do this. The short answer is: more traffic.
But it’s not like you duplicate your ads and magically, POF gets more impressions to deliver to you. Instead, you’re basically taking the spot away from a competitor. Let me explain. The 110×80′s have 3 spots from which they can show. Only having 1 campaign ensures a chance to capture 1 spot. Having 2 campaigns gives you a chance to getting 2/3 spots etc. So with 10,000+ campaigns, you have a much better chance of getting your ads shown and pushing out someone else who may be aiming at the same demo you are.
For simplicity’s sake, let’s say you’re hitting Demographic Z with 10,000 campaigns at X CPM. Your competitor has 2 campaigns in Demographic Z with X CPM. The platform will randomly take 1 ad from 1 campaign to show to a user. You have a 10,000/10,002 chance of getting your ad selected while your competitor sits there and wonders why they aren’t getting any traffic. Of course, if they outbid you, then they’ll get first dibs but overall, this is a valid strategy for #WINNING on POF.com.