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You can now group your campaigns together to help organize your advertising efforts. Simple check off the campaigns you would like to group together, click “group”, give that group a name and BAAAAAAAAAAM! Your drop down menu will now only display only those campaigns you have added to that group.
Combine this with the “Update Budgets&Bids” feature and you can now change the CPM’s and daily budgets for your groups!
See it in action here: http://screencast.com/t/ynNniMXvla
Up next will be group reporting, this one’s a little tricky but hopefully it gets implemented sooner rather than later. Have a great weekend everyone!
Ben
Bonus points if you know the game!
(Right before the computer destroyed me btw)
Gaming works on POF. Bet you didn’t know that huh? Here are some tips for a successful gaming campaign:
1. Games and Puzzles Targeting
- No brainer here, exclude people who hate games/puzzles.
2. Exclude Mobile Traffic
- Another no brainer, people aren’t going to install 2 gb games on their phones! I would even exclude Safari unless the game was Mac compliant.
3. Gender split test + age split test
- VERY important to the gaming niche. Gaming is extremely gender and age based so you kind of have to know the game before you know who it would appeal to. Women are usually more drawn to the casual games (think iPad type games) whereas you could get away with a less casual game for guys.
4. Frequency cap: 3/day.
- You do not need as many exposures for gaming as you do for a dating campaign.
5. Running your campaigns after 5pm.
- This is the kicker, no one’s going to sign up and download stuff on a work computer.
6. Low CPM (?)
- I put a (?) on this one because (in my opinion) gaming is one of those low CPM campaigns. Why on Earth would I want you to bid less? Because we’re in it for the long run and sometimes that means offering advice that isn’t all sales oriented. So.. why a low CPM campaign Ben? It’d be more ideal to show someone a gaming ad when they’re bored than when they’re task oriented (say, looking at message or profiles?) and low CPM accomplishes this.
Also, we all know gaming isn’t the highest paying vertical so low initial investment makes financial sense. Are you going to bid $0.60 on a $1.00/lead offer? No. Would you bid $3 CPM or a $5/lead dating campaign? No. I’m sure there’s a golden rule as to CPM bid = % of lead value…. Entirely different blog post though.
As for 110×80 or 310×110? I would go 310×110 because you get to show off more graphics of the game and to make it look more fun. I don’t imagine a “Looking to a {age:} yr old game in {state:}?” being very relevant LOL although it would be super interesting to have those tags in your URL’s so you know who’s clicking on what.
Seeing how many games I play, I should just sign up for my own affiliate links LOL, it would pay for the bag of chips that’re subsequently consumed.
Happy Tuesday everyone, hope this helps!
Ben
A huge thank you and congratulations to Fogg industries inc for being the 2nd affiliate who’s hit the Million Dollar Club! It’s been awesome working with you and I look forward to many more years of good times and prosperity. Cheers!
Congrats to an affiliate (who shall renamed unnamed), on reaching the million dollar deposit mark with POF! There have been others but this is the first guy I’ve worked with personally that’s broken this benchmark. So it’s only appropriate that I post a picture of this guy:
LOL there are a few guys approaching the $1,000,000 benchmark this year so maybe a celebration is in order in Vegas 2013? “POF’s million dollar club” FTW. It’s only a matter of time before Cyndi helps her first affiliate to reach this benchmark too 
Have a great weekend everyone!
Ben
Readers, I’d like you to meet Cyndi!
Name: Cyndi Hunter
Height: 5’7″
Education: BA in English/History & BA in Religious Studies, Certificate in Group Facilitation and Certificate in Marketing/PR…learning is my D.O.C (Ben: A degree in Religious Studies AND Marketing? Pick her brain!)
Likes: David Hasselhoff, spontaneous roadtrips, camping, old people, GINGERS, British music, Bob Marley, house parties, overseas travel, lounging in a Thuggie, board games (Vive Catan), caramel, ethnic food, playing guitar, hosting concerts in my house, pranks (I’ve done the best), embarrassing stories (please share), giant buttons, surfing and the smell of fresh asphalt
Dislikes: Bagpipes (sorry), when people order the same thing at a restaurant, narcissists, being in dark places during the day time, Ed Hardy, cake and pancakes.
Favorite Drink: Brown Eyes: Like a Pina Colada but with Amaretto. Divine!
Most Rewarding Life Experience: Doing medical work in Haiti…intense & accidentally groping Joe Biden. Oops.
How do you feel about your new role at POF? Pure Raddness. I am really looking forward to getting to know all the POF Affiliates. So far they’ve been lovely!
Contact her today: Cyndi@pof.com ! And add her to Facebook: http://www.facebook.com/profile.php?id=100003547349158
Check this out: http://fbadstoolbox.com/
So basically, you upload your 110×80 picture, crop it, click upload and then this program will give you like 40 variations of your picture (with borders of different colors, different effects etc)! Huge time saver and a total win for the guys who want to further split test their images.
Ben
- Too Late!
