You are currently browsing the monthly archive for April 2012.
http://ipyxel.com/pof-case-study-the-cpmbid-vs-volume-relationship/
This case study is based on more generic targeting so it wouldn’t apply to your niche campaigns. He doesn’t take into the account the CPM & Quality Relationship but this is a cool study nonetheless. The take home point is to split test your CPM’s to find an ideal CPM for your ads and ROI.
How does this affect your POF strategy?
- Looks like a good testing CPM is between $0.32-$0.52
- Upgrade your winning campaigns to $0.62-$0.72
- If there is a lot of room in your ROI, skydive and increase CPM’s to $1.01+ (this will more often than not involve winning ads, winning landing page and non-street pay from the networks).
Keep in mind conversions will go up as your CPM goes up. Markus said it months before where the top bidders will experience 5x the conversions than will someone at mid range.
Happy Bidding!
Ben
TOO LATE!
Save this to file, email myself or Cyndi and receive 1 immediate ad approval for your ads in the queue! Valid only Mon-Fri during business hours and until the end of April. You can only use this once so make this week a good one friends!
Ben
Messages Exchanged by POF users have grown 67% since Jan 1st to 100 Million last week. Pageviews are around 2 Billion per week, putting us over 100 Billion Pageviews a Year.
- http://plentyoffish.wordpress.com
WOW.
100 million messages/week. What does that mean for advertisers? It means there’s a LOT of traffic for the 160×600 banners! It’s not as popular a size as the 728×90 and 300×250′s but now that it’s been thrust into the spotlight.. might be a different story. CPM’s won’t be as high for the 160×600′s at least until people figure out how to effectively monetize it 
Happy testing! Guaranteed there’s $ to be made here, who’s brave enough to trail blaze?
Ben
Take a second, think back to the very first ad you EVER made money with on POF, now your second? Third? Fourth? Sixteenth?
One striking difference I see in campaigns made by noobies and campaigns made by veterans.. is the # of ads that are inactive but have a history of impressions. That is, veterans hold onto ads that worked previously, noobies tend to cancel their campaigns and move on.
I’ve heard time and time again that an easy way to profit on POF is to re-run an old campaign that burnt out. Given enough time has passed (2-3 months), perhaps it’s time to give the old money makers another try? Maybe that’s why I rarely see new ads in our top spender’s accounts: They simply just cycle through stuff that’s worked for them in the past. Life’s tough when all you have to do to bank is pause and unpause ads.
Do you have a campaign that died 3 months ago that you paused? Maybe the offer died and now you have a sexy new one? It’s worth a shot to re-run old campaigns to see what happens.
Reduce the risk of testing new ads, Reuse your old campaigns and Recycle your ROI.
Ben
My long time friend over at http://adchop.com/ has revealed a resource that I think every single one of you should bookmark. Keep in mind not all suggestions on his cheat sheet are POF compliant LOL. Anywa, here’s a taste (click to enlarge):
His blog is super interesting, right now it’s featuring a case study that’s aiming to find the highest CTR for a gaming ad on FB! Check it out! I’m a huge fan and I’m sure after you check out the blog, you will be too http://adchop.com/
Ben
With EA logo:
Average CTR: 0.04%
0 leads
Average CTR: 0.02%
0 leads
Last place. Wost of the bunch.
Without EA Logo:
Average CTR: 0.06%
2 leads
Average CTR: 0.02%
0 leads
3rd Place
Microsoft Paint Influence w/ EA
Average CTR: 0.04%
2 leads
Average CTR: 0.05%
1 lead
2nd place!
Microsoft Paint influence:
Average CTR: 0.02%
2 leads
Average CTR: 0.07%
2 leads
WINNER!
Conclusion: So after almost 20k impressions to each ad. The Microsoft paint influence ads outperformed the professional ads. And in both categories, the ads with the EA logos did not perform as well as the ads without the EA logos.
Pretty neat stuff so I admit, the results were pretty interesting I did only target 18-22 year olds so perhaps these members would be the most sensitive to the recent PR disasters that EA had (Voted Worst Company in America). I’ll run this again at 30-33 year olds and see if the results remain the same. Results for this one coming up when that campaign hits about 20k imps/creative.
Edit: ran a test on 30-33 year olds, VERY few people clicked so not even worth posting. Onto the next one…
Ben
Hello readers!
First, thank you for checking out the previous case study, hope you all had a laugh and learned something at the same time. There were many suggestions that were given on different things to test. One in particular was that many readers thought that EA was not a reputable brand (anymore). So, I wondered, “could a company’s reputation have a negative effect on one’s ads?” Meaning, as advertisers, should we look into the reputations of the products we promote? Sounds like a no-brainer but many affiliates I’ve talked to have never signed into (or Google’d) the product they’re advertising. So here are the ads for the new case study:
With EA logo:
Without EA Logo:
Microsoft Paint influence:
Microsoft Paint Influence w/ EA
Would you like to make your predictions now?
Ben
4/5/2012 Edit: Follow-up to this case study can be found here: http://blog.ads.pof.com/2012/04/05/follow-up-case-study-with-your-suggestions-implemented/
I personally found this hilarious, tested these 2 ads for the sake of curiosity 15k impressions each:
- Nice picture of actual in-game content
- Green call to action button w/ “free”, “free online racing”
- Trust symbol (EA = reputable, Need For Speed = huge reputable franchise)
VS
- Some shit ad I made in 5 mins in Microsoft Paint.
Results? 0.049% CTR vs. 0.137% CTR in favor of the shit ad in Microsoft Paint. I also tested speed lines vs. no speed lines behind the car and speed lines won LOL. So what does this prove? Every idea that you have is worth testing, no matter how crappy you think it is.
Ben
Edit: So looks like many people are asking for conversion %’s. My answer is: insufficient traffic to give you any reliable #’s. Ideally, I’ll run a few hundred clicks for something I can report on. Maybe the next case study!
