4/5/2012 Edit: Follow-up to this case study can be found here: http://blog.ads.pof.com/2012/04/05/follow-up-case-study-with-your-suggestions-implemented/
I personally found this hilarious, tested these 2 ads for the sake of curiosity 15k impressions each:
– Nice picture of actual in-game content
– Green call to action button w/ “free”, “free online racing”
– Trust symbol (EA = reputable, Need For Speed = huge reputable franchise)
– Some shit ad I made in 5 mins in Microsoft Paint.
Results? 0.049% CTR vs. 0.137% CTR in favor of the shit ad in Microsoft Paint. I also tested speed lines vs. no speed lines behind the car and speed lines won LOL. So what does this prove? Every idea that you have is worth testing, no matter how crappy you think it is.
Edit: So looks like many people are asking for conversion %’s. My answer is: insufficient traffic to give you any reliable #’s. Ideally, I’ll run a few hundred clicks for something I can report on. Maybe the next case study!