Hello readers!
First, thank you for checking out the previous case study, hope you all had a laugh and learned something at the same time. There were many suggestions that were given on different things to test. One in particular was that many readers thought that EA was not a reputable brand (anymore). So, I wondered, “could a company’s reputation have a negative effect on one’s ads?” Meaning, as advertisers, should we look into the reputations of the products we promote? Sounds like a no-brainer but many affiliates I’ve talked to have never signed into (or Google’d) the product they’re advertising. So here are the ads for the new case study:
With EA logo:
Without EA Logo:
Microsoft Paint influence:
Microsoft Paint Influence w/ EA
Would you like to make your predictions now?
Ben
19 comments
Comments feed for this article
April 5, 2012 at 5:06 pm
Casey Jenks (@yeabuddy)
non-EA, ms paint, blue car will be the winner
April 5, 2012 at 5:17 pm
Throw Everything You Know About Ads Out The Window (pics inside) « Ads.pof.com Blog
[...] 4/5/2012 Edit: Follow-up to this case study can be found here: http://blog.ads.pof.com/2012/04/05/follow-up-case-study-with-your-suggestions-implemented/ [...]
April 5, 2012 at 5:26 pm
Dave
Im the same MS Paint no logo blue car. I woudl have thought EA was a famous and reputable brand that would help with the ad. Then again Im not a regular gamer. Let the market speak.
April 5, 2012 at 5:38 pm
tygoldberg
Microsoft Paint influence:
yellow car because it catches your eye. looks flipped.
Microsoft Paint Influence w/ EA
same reasons as above
April 5, 2012 at 5:45 pm
Daniel
EA, MSPAINT, Yellow car.
April 5, 2012 at 6:43 pm
francois
you should also include conversion details.
April 5, 2012 at 8:28 pm
Daniel
Yeah I would like to see conversion details as well if possible.
April 5, 2012 at 8:32 pm
pofben
Possible but going to take a long time to accrue enough data. That’ll probably be the next blog post after I do the CTR’s for these ads
April 5, 2012 at 10:34 pm
mozart-id
totally agree with:
non-EA, ms paint, blue car will be the winner
April 6, 2012 at 3:57 am
Wayne
Try flipping the a car upside down and calculate Australian CTR vs rest of the world.
April 6, 2012 at 9:10 am
robbin207
I go for the Microsoft Paint Influence w/ EA, yellow while/yellow car because it’s the most eye catching. I’m curious what the results will be
April 6, 2012 at 11:44 am
1mccoy
I think the best CTR will be for Microsoft Paint Influence w/ EA. Will capture the attention and the ‘EA’ will secure the click from the user
April 9, 2012 at 7:18 pm
pofben
Winner is non-EA, MS paint, Yellow Car!
April 10, 2012 at 2:15 am
claude
You can’t compare those. The message “PLAY FREE” is much more prominent on the paint ones…
I suppose this short message in combination with the well known logo of the game and the car will win. The “classic” Ads are way too crammed – sorry, they don’t look professional either.
April 10, 2012 at 5:07 pm
pofben
Feel free to email me ads which you think would be up to your standards!
April 16, 2012 at 6:59 pm
SDK Adoption: Doubled Our Conversion Click Rates | Daniel R. Odio - Entrepreneur & LifeHacker in Silicon Valley
[...] one trick I’ll share around SDK advertising. I recently read this great post by Ben of Plenty of Fish about a different type of banner ad. I decided to try reproducing his [...]
April 16, 2012 at 7:01 pm
Daniel R. Odio - technology entrepreneur
Love it! Tested myself and got 200% to 300% boost: http://www.danielodio.com/2012/04/16/sdk-adoption-doubled-our-conversion-click-rates/
DROdio
May 1, 2012 at 12:12 am
Matthew Pemrich
I’d like to guess that in countries where the driver is on the left side of the road, in the right side of the car, the yellow car would be more prominent, whereas on in countries where the driver is on the right side of the road in the left side of the car, the blue car would be attention-grabbing.
Also, EA logo and MS Paint.
January 23, 2013 at 4:02 am
TopFunRadio
I am suggesting the blue car with EA logo because user always finds it more authentic instead of non having EA logo and all other cars not getting any attention.