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Let’s face it, there’s a lot of blog posts here and you probably don’t know which ones are uber important and which ones are not. Here are my selections for what I think are essential to POF success.
Point. Click. Win.
BOOKMARK THIS NOW FOR FUTURE REFERENCE!
So I was reading this today,
And it dawned on me that 99% of advertisers will simply port over X campaign that was doing well in X country over to Y country. Sometimes it works, sometimes it doesn’t.
For example mom vs. mum. Do you know which country uses which?
A few points to note from that article:
- UK, humour is a major part of everyday interaction
- UK advert looks at the journey (Focus more on the fun of dating)
- Australians are attracted to fun up-beat images of dating rather than ones of settled happy couples (so a more casual approach)
- American adverts look at the happiness of the success couple, and focuses on the end result.
As for us Canadians, who knows eh! (I wonder if those 2 magical letters will increase CTR/CVR in Canada ads, someone test and let me know eh?)
Here’s a Golden Ticket so you can get your ads approved fast! Less time on ads means more time for Diablo 3
The male looking for male and female looking for female demographics are now available for you to monetize. Huge opportunity available right now! You can find it at the bottom of the targeting list under “looking for”. I personally have no idea what would appeal to a gay man/woman for dating ads Maybe I can get an expert in to discuss?
Also, I’ve noticed gay men (generally speaking) take WAY better care of their appearances than straight men so don’t think this new targeting option is exclusive to dating. Health and beauty comes to mind so it’d be worth testing out.
So stop reading and get to it ASAP!!!!
So you have your ad dialed in with a great CTR, you’ve hooked the potential customer and they’ve clicked. Is your lander convincing enough for them to click through to the offer? With ad copy, I’ve always found that less is more.. people are lazy and don’t like to read. Pictures are great, they’re powerful and can convey messages in seconds that would otherwise take a paragraph to explain.
Let’s take the Single Dad niche for example. You could write stuff like, “Meet men who are….(http://zenhabits.net/how-to-be-a-great-dad-12-awesome-tips/) and write an entire page on this. Or you could show these:
For whatever reason, my gut tells me that a father, teaching his daughter, how to do “boy things” is extremely powerful. I think that father-daughter fishing picture is awesome. I mean come on:
Single moms will think, “I can meet THAT kind of guy if I sign up?”… WIN! Or, if you’re a firm believer in the sex appeal angle then you can still accomplish this:
Anyway, I hope you get my point. Spend more time on your images and think it through. Random shirtless dudes or cleavage-y women don’t lead to good quality for the advertiser! And that means it won’t lead to a long-term advertising career for you. Almost time for the weekend, keep working hard and I promise you that May will be a more profitable month than April.
COUNTRIES IN ORDER OF MOST TRAFFIC TO LEAST
- New Zealand
Non-English Speaking (ads & landers must be properly translated to be approved!):
AGE GROUPS IN ORDER OF MOST TRAFFIC TO LEAST
GENDER SPLIT (Generally Speaking)
Male – 60%
Female – 40%
Things to Note:
- The most serious intent users: USA
- The most casual intent users: Canada
- The average age on POF is 34 (It used to be 39)
Hope you enjoyed the insight! This alone should give you an idea of who you should target with what kind of offers! Instead of giving you fish to eat, I just gave you all the tools to fish successfully. Now go venture out and land yourself something worth bragging about