The male looking for male and female looking for female demographics are now available for you to monetize. Huge opportunity available right now! You can find it at the bottom of the targeting list under “looking for”. I personally have no idea what would appeal to a gay man/woman for dating ads 
Maybe I can get an expert in to discuss?
Also, I’ve noticed gay men (generally speaking) take WAY better care of their appearances than straight men so don’t think this new targeting option is exclusive to dating. Health and beauty comes to mind so it’d be worth testing out.
So stop reading and get to it ASAP!!!!
Ben
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May 10, 2012 at 10:43 am
POF Ads Announces New Targeting Option Available “Looking For” | IMGrind.com
[...] now for marketers inside their advertising interface over at PlentyOffish Ads. Ben from the POF Ads Blog recently announced that: The male looking for male and female looking for female demographics are [...]
May 11, 2012 at 2:01 am
Emily Thomson
Great & useful post as usual Ben. Must be why you are still #1 on Setailiffa.com.
May 11, 2012 at 6:35 pm
Phil
Nice. This could be good for also targeting straight people because you might have dating ads only directed toward straight people, but it gets shown to gay demographic as well which hurts conversions. Now with this you can specifically target either straigh demo or gay demo separately.