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Burn out happens. It’s a reality that every advertiser faces after running their ads non-stop. First stage burn out is at the ad level: Your CTR drops steadily because people are used to seeing the same old ad. No big surprise here.. but eventually you will encounter a situation where your ROI doesn’t come back even after refreshing ads. One possible explanation is that your offer is saturated.
Here’s what NOT to do when this happens:
1) Exclaim, at the top of your lungs, that POF sucks
2) Exclaim, at the top of your lungs, that your network is scrubbing you
3) Exclaim, at the top of your lungs, that affiliate marketing is dead
My recommendation is to ALWAYS, ALWAYS, ALWAYS have a backup offer. It may not have performed AS well as your original offer but when your original offer saturates and generates a negative ROI, that backup offer doesn’t look all that bad! This is where an effective relationship with your Affiliate Manager comes in. Just ping them and BAM, they’ll be able to give you stuff to test. Just make sure the offers are similar.. if your ad/lander is setup for a serious relationship offer, make sure your backup is as well.
Remember, the average online dater is a member of 3 sites. We’re usually 1 of them because we’re super awesome but y’know, people like choice.
Think of this like a store with 1000 potential customers. Week 1, you have a sale for RED apples, and 600 buy it. Next week, RED apples are only going to appeal to 400 potential people. The week after, you decide to sell GREEN apples (switching your up ads) and maybe you get 800 people interested again. But eventually, they’re going to get sick of apples. All of a sudden, you hit everyone up with a sale for oranges and BAM, you suddenly have 1000 potential customers again. Get my drift?
You can saturate an offer but you cannot saturate a demo. People like trying new things, just make sure you’re the supplier
I present to you, a once in a lifetime glimpse into an account that had over $xxx,xxx in deposits with us. He was one of my favourite affiliates to work with and I basically built this guy from the ground up. Unfortunately, sometimes life throws you curveballs and you’re forced to deal with them but he was kind enough to allow me to educate everyone on a strategy that has worked for him and will work for you.
Here’s a glimpse into his account
His strategy was extremely low bids (<$0.20), super targeted campaigns and LOTS of them. In creating so many campaigns, he utilized THIS STRATEGY
His initial cost for traffic was so low and the ROI from targeted campaigns was so high that it just worked. I asked him how he was able to track 3000+ campaigns and he said, “I didn’t….it was total profit/spent per day”. Keep it simple right? Disregard CTR and just look at money in and money out.
Just another way to make money on POF!
Aziz Kamara over at iPyxel.com made 2 awesome posts for y’all! Super good quality stuff that everyone should know.
First video for newer advertisers: Click Here!
1). Picking an Offer – 00:09
2). Finding an angle for said offer – 01:17
3). Creating an ad – 02:24
4). Layout of a lander – 03:03
5). Tracking with P202 – 03:35
6). Placing creatives in POF – 09:42
I think step 5) is the one where most new affiliates experience problems. HOW THE HECK DO I USE THIS TRACKING202 PLATFORM?? Well, watch the video!
Secondly, Landing Page creation w/ Dreamweaver and Photoshop:
The clear benefit of a landing page is the potential to increase your ROI. Think about it, if you direct link to the offer, you’re stuck with the performance that it delivers because you can’t change it.
With a landing page, you get the opportunity to “pre-sell” and get people excited about the offer, which can lead to an increase in ROI. My suggestion is to run some traffic on a direct link first so you know a baseline to compare your landing page performance to (not all landers are good!). Then tweak as necessary.
If you’re one of those affiliates who are breaking even or have slightly negative ROI, a good lander WILL get you into the positive profit club
I hope all of our American friends had a fun and safe July 4th! Come back to work with all your fingers y’hear?