3 For the Price of 1? Let Me Show You How :)

This post is beneficial to those who can make a landing page for their offer.

There has been a lot of literature on how a landing page can help increase your conversion rates, which is 100% true. But not many people talk about what little extra things you can add to a landing page to help you squeeze more juice out of that click. So here’s a brief overview of some extra goodies that can potentially increase your ROI.

1) Exit Popup. You know that little window that says STOP! BEFORE YOU LEAVE… bla bla bla. Yeah, that helps ~10%.

2) Capturing emails. This is a field that prompts the user to submit their email before seeing that sweet offer you’re promoting. If you capture people’s emails, this allows you to “build a list” and market to them in the future. So, for example, if you are doing dating and you’ve captured a dating email.. 1 week down the road you can send them a link to a dating info-product!

3) Pop Unders. This is a window that pops under the original landing page so upon closing the window, the user sees another offer.

Keep in mind that all parts MUST be POF compliant, otherwise you’re risking your account with us. The only one that we would be absolutely unable to follow up on is #2…………
Once you implement these, you’ll be able to afford to buy more volume, get a better placement via higher CPM and hopefully take home a larger pay cheque

Reminder that nDemand is going to take POF’s biggest affiliate (biggest spend Jan to Aug) to Hawaii with then in November! Regardless if you work with them or not so … GET TO WORK haha

Ben

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18 comments

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January 25, 2013 at 8:02 pm

bookstomovies

I need an expert to show me how to do that. Any recommendations? martha

On Fri, Jan 25, 2013 at 11:53 AM, Ads.pof.com Blog

January 25, 2013 at 8:14 pm

pofben

No idea This is a intermediate advertising tactic so you’ll definitely need to do some learning via Google or something like that first.

January 25, 2013 at 8:03 pm

john marino

Does POF allow exit popups/popunders?

yup!

January 25, 2013 at 8:07 pm

JamesH

Thanks for the tip Ben! A bit confused though – POF Guidelines say “Landing pages cannot generate a pop-up (including “pop-overs” and “pop-unders”) when a user enters or leaves the page.”
Are you saying we can or cannot use an Exit Popup like you mention in #1 above?

January 25, 2013 at 8:13 pm

I have to now change the ad guidelines to reflect this new decision!

January 25, 2013 at 9:03 pm

Awesome news! Will really help all of our conversion rates and allow us to bid a lot more!

January 25, 2013 at 8:12 pm

Dr Ngo

4) Countdown timer. Offer expires in 4 minutes with a countdown, creates scarcity
5) GEOIP – Dating offer with landing page? Use a script to say “There are 500 women looking for men near *city of the user*”. Increases conversion rate.
6) …

January 25, 2013 at 8:23 pm

john n

awesome! i think many people thought exit pops, etc weren’t allowed. you guys rock. i wish you could get self-serve ads up in the pof mobile app. i asked markus at online dating summit and he said no way. bah.

ps – i found online dating summit to be more valueable than affiliate summit if you only promote dating. i was the only affiliate there!

January 25, 2013 at 8:31 pm

Yup, that conference is where all the dating bosses go.. I loved the first one This is a very recent change and… if things go well, we’ll keep it. However, if affiliates decide to take advantage and run stuff they shouldn’t be, then we’ll go back to disallowing it.

January 25, 2013 at 9:31 pm

i cant even imagine an affiliate marketer taking advantage of an ad platform. such a wholesome bunch with excellent reputations.

January 26, 2013 at 8:55 pm

Daily Marketing News | 3 For the Price of 1? Let Me Show You How :)

[...] This post is beneficial to those who can make a landing page for their offer. There has been a lot of literature on how a landing page can help increase your conversion rates, which is 100% true. But not many people talk about what little extra things you can add to a landing page to help you squeeze more juice out of that click. So here’s a brief overview of some extra goodies that can potentially increase your ROI. 1) Exit Popup… Article by Ads.pof.com Blog. Read entire story here. [...]

January 27, 2013 at 7:45 am

[...] This post is beneficial to those who can make a landing page for their offer. There has been a lot of literature on how a landing page can help increase your conversion rates, which is 100% true. But not many people talk about what little extra things you can add to a landing page to help you squeeze more juice out of that click. So here’s a brief overview of some extra goodies that can potentially increase… Article by Ads.pof.com Blog. Read entire story here. [...]

January 28, 2013 at 9:19 am

[...] This post is beneficial to those who can make a landing page for their offer. There has been a lot of literature on how a landing page can help increase your conversion rates, which is 100% true. But not many people talk about what little extra things you can add to a landing page to help you squeeze more juice out of that click. So here’s a brief overview of some extra goodies that can potentially increase your ROI. 1) Exit Popup. You know that little window that says STOP! BEFORE YOU LEAVE… bla… Article by Ads.pof.com Blog. Read entire story here. [...]

January 28, 2013 at 9:20 pm

Sam Dhawan

Great.. i gona add exit popups to my lps now

February 17, 2013 at 11:40 pm

Increase Performance with Popunders and Exit Pops in POF | iPyxel Creations | Demand-side performance marketing software and digital marketing insights

[...] by the team over at POF. According to POF rep. Ben Louie, now you can include landing pages with exit pops, popunders, and email captures. This is great news for all of those landing page enthusiasts out [...]

February 27, 2013 at 3:52 pm

Josh