This is exclusive to the 300×250 ads.
Now we allow you to target the profiles that a person is looking at instead of the person themselves. So you know if this person is looking at a mature profile, that they are interested in a mature partner (and thus, is an appropriate time to show them a mature dating ad).
This goes very well with any niche campaigns that you may have. Another example is if you know the guy is looking at an Asian girl profile, he probably likes Asian girls.. so you should find an offer that caters to this situation.
I won’t say too many more examples but I’m sure that there are a million ideas going through your head right now! I hope you’re as excited as I am because this is a game changer.
Hopefully I’ll be able to deliver more game changers to the community in 2013! My friends, test this out ASAP!!!!
Ben
4 comments
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February 8, 2013 at 5:50 pm
The SGW Group
Great blog post ben. You are truly an amazing man.
February 24, 2013 at 12:22 am
johnny
where is this option in the admin? i still see only the smaller image sizes as option for creatives.
February 25, 2013 at 5:53 pm
pofben
IAB’s get unlocked with a $1000 deposit
May 15, 2013 at 11:34 pm
Professions Targeting! | Ads.pof.com Blog
[…] we paired this profession targeting up with the profile targeted 300×250′s (http://blog.ads.pof.com/2013/02/07/big-news-pof-now-introduces-a-new-way-to-target-your-ads/), you can hit up the women who are looking for these types of […]