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Good morning!

It’s not uncommon for dating affiliates to use landing pages to increase ROI %. But how many of you are building a list to maximize on every visitor? Nickycakes goes over some basics on how to accomplish this and pushes affiliates to think about LTV (lifetime value) rather than the quick wham bam, thank you ma’am.

Click here to UP YOUR GAME!

Did anyone catch the giant fish display on the opening scene of the Olympics? I’m not saying we slipped Putin a $100 but I’m not saying we didn’t either ;)



Hey Readers,

I feel kind of slimy for this next tip I’m going to share LOL. OK so it’s no secret that there is a LOT of money being made in the dating vertical on POF. Sometimes, you may find it challenging to come up with new ways to say the same old thing right? Well, here’s an approach I guarantee you’ve never tried.

There are language websites out there designed to help non-English speakers by telling them how to say certain phrases. So one could technically utilize this resource to your advantage right?

Here’s an example:

Not saying you should but technically, you could. You could sign up and say, “Hi, I am want to date fat girl but do not know what to write. How to say “I want to date fat woman” in non-insult way”
And watch the ad copy suggestions roll in.

Annnnnnnnnnnnnnd I’m going to take a shower now.


Hey readers,

This is a question that’s been asked over and over so I wanted to share this link from Charles Ngo’s blog with you:

He goes over the anatomy of a good landing page, when to use a landing page and when to direct link. All valuable information if you aren’t already versed in those topics. Hope everyone has a great week! Let’s start it off strong w/ some landing page tests!



Short and sweet, click this news article from USA Today and turn the data into angles for your dating ads!

TGIF, have a great weekend everyone!


Hello Readers!

Well, I’m back from Affiliate Summit West in Vegas and it was such a good conference!

Even Hulk Hogan came out to this one! I was fortunate enough to watch him cut a promo, talking smack about Hostgator LOL.

2014 is going to be a fantastic year for those who I had the chance to strategize with! Really looking forward to putting plans into action.

Anyway, back to business! I want to discuss the concept of increasing your CPM bid to cheapen your clicks. Basically, increasing your bid so that you deliver ahead of your competitors and decreasing the chance your ad has burned out. I want to give a BIG thank you to an affiliate who has agreed to allow me to display the data of one of their campaigns that clearly shows a minor increase in CPM for a much more profitable campaign.

Click here to see some freakin’ JUICY data!

Basically, the starting CPM for this campaign was $0.31 (bidding $0.01 more than the minimum for banners), got average 0.17% CTR with average CPC of $0.20ish and spend is ~$20/day.

He raised the CPM to $0.37 on Dec 19th and check out the RESULTS!! CTR is now average 0.30% with average CPC of $0.12 and spend is around ~$100/day. He’s now making a LOT more revenue/profit from this campaign for only a very minor increase in CPM bid. This is what happens when you increase your bid and deliver ahead of a large chunk of people.

Some observations:

- Why did he choose $0.37? He wanted to deliver ahead of the people who bid $0.35 (and the people using the 1 penny trick). MOST advertisers on POF will bid in nice, clean numbers… so usually in a multiple of $0.05. I suggested he test out $0.53 next. Why? Because the minimum bid for 3 small ads is 0.16, multiply that by 3 and you get a 0.48.. but then you’ll want to deliver ahead of the 0.51 guys too. The most popular bids for banners is always 0.30, 0.40, 0.50, 0.60.. etc. With diminishing returns as each level has less and less people bidding there. Make sense? BID SMART PEOPLE.

- This ad’s been running for a while now.. Notice any burnout? Nope. The stats were pretty stable since Oct 2013. There’s only 1 ad in the campaign too (running) so a good ad is a good ad! This will die one day but it’s held up for months now but so far, goes against everything logic would dictate LOL.

- The same idea would apply to the small ads. Only thing you’d have to do is duplicate your campaigns and ensure your bids all add up to something that would exceed a popular banner bid.

So, if you haven’t tested your bids in a while, it’s a good time now! I won’t be answering any questions about this campaign as I feel like it was already a very generous share. So best of luck and happy tweaking!


I’m extremely excited to announce that we have an affiliate who has broken the 2 million dollar mark with us in 2013. He’s one of the 2 that joined the Million Dollar Club last year and the only one to break 2 this year. So congrats! I’ll see you in Vegas my friend!

There are a number of guys that are VERY close to entering the Million Dollar Club in 2013 but missed it by a sliver :( The end of 2014 will bring a few more Million Dollar Club members, which we will all celebrate at ASW 2015. Keep your head down and keep at it everyone! The new year is an excellent time to promote dating/health related stuff since this is the time where everyone is super motivated to achieve their New Year’s resolutions!


Hello readers,

Thank you all for entering the contest! We’ve chosen the winners at random and are now contacting them to confirm that they are going to make ASW2014. In less than a week, I’m going to get to see all your lovely faces once again for another Vegas adventure. Hope everyone had a wonderful holiday/New Years!


Hello readers, 

Would you like to have a chance to sit down for lunch with myself and super-affiliate, Charles Ngo, to learn your brains out? Well, we’re holding a contest with to offer just that! Start your 2014 off right with a mastermind session (and an excellent lunch)!


The Prize: Two winners will be selected for a private mastermind session / lunch at Emeril’s New Orleans Fish House during Affiliate Summit West in Vegas. You go one on one, with the Asian ones & we’ll pick up the bill!


To be eligible, you must satisfy 2 requirements:

  • You need to have an advertising account at PlentyofFish. If you don’t have one then sign up for one herePOF is one of Charles’ go to recommendations for anyone that wants to start affiliate marketing.
  • You will be attending Affiliate Summit West Vegas 2014 and will be available to meet.

To enter, it’s super easy:

  • E-mail Ben. ( with the subject “Ngo ASW Contest Entry”.  Make sure you email it from the same email address as your POF account. No body text is needed.

Deadline is 12/31/13. Winners will be selected randomly. Best of luck everyone! Looking forward to eating plenty of fish, which chatting about PlentyOfFish :)



Wow, December is here and we’re in the thick of our busiest (and most lucrative) time of year for advertisers. If you have campaigns that you want to run, get those up. Think of some unique angles that relate to the season and submit those ads. We want to see you kill it!

I knew that a pep talk wouldn’t be gift enough though, so consider Christmas/Festivus having come early: knowing how much you love watching heartwarming holiday flicks, I made you a video about the bulk uploader. Yes, it was super thoughtful/romantic of me.

You’re welcome. : )

For most of you, this info will be an old hat, but if you’re committing one of my DEADLY SINS (ie only testing one creative per campaign), it’s important that you watch and implement the steps. I want to see you increase your CTR to levels that would make that someone special proud. If you don’t have someone special, think of your hero. They would want you to watch and and implement the steps.

This goes to you, Carrot Top!

Let me know if you have any questions,


Just a heads up everyone, POF is taking our annual holiday retreat to Whistler for this weekend so Cyndi and I will have limited access to our emails and ad approval will be slow. Hope everyone has a great weekend!



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