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This is exclusive to the 300×250 ads.
Now we allow you to target the profiles that a person is looking at instead of the person themselves. So you know if this person is looking at a mature profile, that they are interested in a mature partner (and thus, is an appropriate time to show them a mature dating ad).
This goes very well with any niche campaigns that you may have. Another example is if you know the guy is looking at an Asian girl profile, he probably likes Asian girls.. so you should find an offer that caters to this situation.
I won’t say too many more examples but I’m sure that there are a million ideas going through your head right now! I hope you’re as excited as I am because this is a game changer.
Hopefully I’ll be able to deliver more game changers to the community in 2013! My friends, test this out ASAP!!!!
Ben
Targeting:
STATS
Bidding minimum CPM of $0.16.
Cost $5.53
Revenue $14
PROFIT of $8.47 (over 100% ROI).
So almost every click he got turned into a lead basically LOL. This is what happens when you are straight forward and honest with your ad.. less curiosity clicks, more genuine clicks.
By some people’s definition, this particular ad would have been cut a long time ago (I hear of people cutting if there’s no clicks only after 1000 impressions?). This particular affiliate used 2x the payout as the rule for testing creatives and although the CTR is nothing to brag about, the ROI is 
Big thanks to the affiliate who gave permission to use his stats and a big congrats on being profitable during the test phase!
Ben
Everyone and their dog knows about <50 log-in count on POF. But what do you know about 100-250 log-in count? Trust me when I say setup a test campaign with this specific log-in count and you’ll be glad you did! Very strong performance here!
+ Low CPM’s
+ People still signing up at a very good rate
+ Less competitors than <50 logs
Ben
Disclaimer: This post has nothing advertising related, it’s just cool.
If you haven’t heard, we threw a contest for couples that met on POF and are engaged to get married! The winning couple gets $100,000! There are 6 finalists and they’re listed here:
http://www.pof.com/contest_finalists.aspx
It’s easy to forget about the bigger picture when you’re so focused on your campaigns but I’d like to take this chance to remind you that you do play a role at POF. The advertisements are what keeps the engines running at POF. So pat yourself on the back and know that you are contributing to the happiness of millions of people around the world. My only hope is that you’re making enough return to take care of yourself and your loved ones.
You know what’s funny about this whole contest? The fact that I met my fiancée on POF and we’re getting married this year but I don’t qualify to win the $100k! ARGH! If I had won, you’d better believe you’d all be invited to THE BEST wedding of your life LOL
Ben
This post is beneficial to those who can make a landing page for their offer.
There has been a lot of literature on how a landing page can help increase your conversion rates, which is 100% true. But not many people talk about what little extra things you can add to a landing page to help you squeeze more juice out of that click. So here’s a brief overview of some extra goodies that can potentially increase your ROI.
1) Exit Popup. You know that little window that says STOP! BEFORE YOU LEAVE… bla bla bla. Yeah, that helps ~10%.
2) Capturing emails. This is a field that prompts the user to submit their email before seeing that sweet offer you’re promoting. If you capture people’s emails, this allows you to “build a list” and market to them in the future. So, for example, if you are doing dating and you’ve captured a dating email.. 1 week down the road you can send them a link to a dating info-product!
3) Pop Unders. This is a window that pops under the original landing page so upon closing the window, the user sees another offer.
Keep in mind that all parts MUST be POF compliant, otherwise you’re risking your account with us. The only one that we would be absolutely unable to follow up on is #2…………
Once you implement these, you’ll be able to afford to buy more volume, get a better placement via higher CPM and hopefully take home a larger pay cheque
Reminder that nDemand is going to take POF’s biggest affiliate (biggest spend Jan to Aug) to Hawaii with then in November! Regardless if you work with them or not so … GET TO WORK haha
Ben
It’s true! We released a new banner size to help you guys get a higher CTR w/ a larger banner This is just one of many improvements coming in January so stay tuned for more!
Ben
I get this question asked ALL the time so let’s take a moment to consider our options. Here’s some ways to test your creatives systematically.
1) Timeline. More about that HERE
2) Payout based. Usually 1x-3x the payout you would receive each CPL or CPS etc.
3) Budget/Impression based. The only danger here is that you may under/over test an ad. For example, $5/day doesn’t get you much data. But if that is your budget, make sure that $5 is spent on a very small niche. Better to gain a lot of insight on a small group than to learn very little on a big group.
Honourable Mentions:
4) Relative Performance: Look at your set of ads, is 1 ad CLEARLY under-performing relative to the rest of your set? It’d be a safe bet to kill the ad before it hits any of the above mentioned thresholds.
It costs money to test. Everyone knows that but the danger of under-testing is just as damaging as over-testing so please make sure you’re spending your advertising dollars wisely. Do you test your ads in a way not mentioned here? I’m sure the community would love to hear about it, please leave a comment!
Ben
Luke is an affiliate manager over at Peerfly.com and he was kind enough to show everyone his profitable case study for the Jewcier.com offer!
Click here to see the case study!
Ben
WhatRunsWhere.com is a competitive intelligence service for online media buying. You basically use their software to check out what other companies are doing on other traffic sources for an inspiration to your own campaign.
The guys over wanted to deliver an early holiday gift to my readers so here’s 3 months free, just use THIS LINK!
Hopefully this helps in getting your creative juices flowing for your next POF campaign.
I would recommend you get yourself setup because the BIG ROI$$$ season is only 2 weeks away! Think about it. Right after Christmas is New Years Eve and singles are HIGHLY MOTIVATED to find someone to spend NYE with so the chances of them signing up to a dating site increases dramatically. Then, after New Years Eve, millions of singles will be disappointed by their night (This includes people already in a relationship!), and thus, putting them in another HIGHLY MOTIVATED state of mind. The next time this HIGHLY MOTIVATED state of mind occurs is after Valentines so get it while it’s good!
Cheers!
Ben
Mike from nDemand was nice enough to invite me to their annual meetup! If you didn’t know, they’re a network that takes their top affiliates to some place WARM during the winter time. This year’s destination was the Bahamas! In contrast to the big crazy conferences, this was an intimate meetup with a group of guys who were all the best at what they do. The meetup started with a boat ride on a Catamaran where we all got settled in and got to know one another.
Then the captain drove us to a spot where we could go snorkeling. This was my first time going snorkeling and it was a ton of fun! But, have you ever tried to swim against a strong current? Here’s a picture of Seth that sums up the experience LOL:
We had lunch and then they took us to a PRIVATE ISLAND where they had a beach volleyball court set up.
(Me right before serving up some FIRE)
(The other teams checking out their competition)
After we all had time to shower and what not, dinner was served!
I ordered the tiger prawns as an appy and holy crap, they don’t mess around with the size of their prawns in the bahamas. This sucker was as big as my fork!
And lastly, here’s a pic of the hotel view:
Not bad right?
Wouldn’t it be awesome if YOU could come to the nDemand meetup 2013? Well, you can. Mike has VERY generously given me the OK to send POF’s top spender for January 1st, 2013 to August 31st, 2013 to next year’s nDemand meetup so you can come hang out with me, some of the other heavy hitters in our industry and of course, the nDemand crew. There’s currently a vote up for which destination to head to in 2013 (Hawaii vs. Dominican Republic vs Puerto Rico) but Mike promises a bigger and better meetup.
Follow me if you want to win
Ben
