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The Internet marketing world changes quickly and constantly, there is no denying that. There are a countless number of gurus out there preaching simple tricks to make money online and new, guaranteed ways to ensure cash pours out of your disk drive. But the truth is that there isn’t always some brand new revolution nor it is making money online all about cracking some secret code. The majority of the time it just comes down to creativity, willingness to always be testing, and learning form those that have done it before and focusing on proven methods that work.

And hopefully that is why Ben asked me to put together a post sharing a bit of my experience, knowledge and of course some of the trials and tribulations I have been through during my Internet marketing career. But before we get into all of that, I guess I owe you a bit of an introduction.

My name is Alex Aron and along with being a web designer for as long as I can remember and running Hyper6 and Outleased.com, I have also run almost 440,000,000 impressions (yes, almost half a billion impressions) on POF alone. Working on both sides of the coin has allowed me to really carve out an idea of what works when creating landing pages and what elements are required for a profitable campaign.

Up until fairly recently I was also an affiliate working in a variety of verticals, but mainly focusing on email submits, dating, diet (selling straight sale products and pushing free trials), general health, skin, ecigs, games for girls, games for guys, and a whole bunch of other campaigns in between. One of my favorite traffic sources has and always will be Plenty of Fish. The amount of traffic they have is staggering, and you will be hard pressed to find more affordable clicks anywhere else, as long as you set up proper targeting and optimize your campaigns.

And of course, while click prices are obviously a focal point of any campaign, having Ben available seemingly 24 hours a day is also a huge reason why running with POF makes so much sense.

This brings me to my blog post about landing pages. I’m sure that’s what you’re interested in anyways so I’ll stop with all the rambling and move right into campaigns, landing pages, and what I have found works in my experience.

I have an example for you below. Lets just go with the basics – landing pages or direct linking?

Direct linking vs Pre-sell Landing pages.
It’s shocking how many people get into affiliate marketing and have no concept or understanding of what direct linking is vs. using a pre-sell page. Generally, whatever offer you’re running has a landing page that can be referred to as a sales page (that’s the page you’d see when you get your link from your affiliate network).

Depending on the offer, it may make sense to use a pre-sell page rather than the direct link right off the bat. Essentially what a presell page does, is “sell” the user before they even see the offer page that you’re promoting.

For example here is a pre-sell page I used for a long time for a campaign known as “Richmen”:

ss

This lander, when targeted properly, had a 70-80% click through rate (70-80% of people who saw this page, ended up clicking through to the offer). Add in approximately a 45%+ conversion rate and you can get yourself a pretty decent campaign. The pre-sell page doesn’t even need to be much different from the offer page itself but a little continuity can always help (so the user doesn’t
feel like they’ve ever seen a “pre-sell” page, they just assume it’s a normal part of the sign-up process).

Notice the landing page looks very similar to the offer itself http://www.richmen.com, however with one important difference: The section on the right now has the benefits (or you can substitute these for “rules”) as well as 2 large CTA’s (call to actions). The men also appear “online” which of course leads the visitor to believe there are people online, waiting to talk right now. We have a nice large headline, which is calling out the specific targeting options we put in our ad. For example, this ad was for women 30-38 years old, in the US who are “big & tall, BBW, a few extra pounds, or average”. Notice it calls out their age, body type, location, even gives men of different ages who are “online” so she can find one she is interested in.

While this campaign also worked when we just direct linked, I saw better results when I would use the pre-sell page. Why? Maybe it’s because women liked the fact that the page called out their body type. They liked the fact that this website has men specifically looking for a woman that looks like her. You can see that while the direct linked page, http://www.richmen.com looks fine, its missing a lot of elements from the pre-sell page that will really help you boost conversions with that targeted traffic.

Look at it this way, would you likely click on ad that is calling out your body type? For example “Skinny Guys Click Here – Our girls love you!” or something like “Meet Hot Girls!”? Once you’ve clicked on the ad, again our pre-sell page is letting you know that the girls you will meet like skinny guys. Thus you will be more likely to convert, while being good quality for the advertiser since you’re thinking all the girls want skinny dudes like you and you’re likely to stick around and interact.

Direct linking certainly has its place, but from my experience, whenever possible I will always run a pre-sell page, at least to test it. It wont always beat out the direct linked page by a mile but almost always I will see higher conversions and less of a bounce.
Which in turn means higher ROI and more money in my pocket.

Landing pages are your friends, and if you want success you have to know how to use them wisely. And remember there is no need to overdo it.

To wrap up this post I wanted to show you guys a few of the ads I ran. These are just a few examples but I think they will give you some ideas or at least some inspiration for your next campaign. Some of theses ads performed well, some tanked, but it gives you an idea of what to test. Remember that {age:} will insert the viewers age and {state:} will of course insert their state.

{state:} Millionaires
They have $ and want to spend it on a girl who’s curvy! Click to JOIN FREE!

{state:} Sugar Daddies
These men have $ and want to spend it on a girl who has some curves! Click to JOIN FREE!

Date a {state:} Millionaire
Browse 1000’s of Wealthy, Single {age:} yr/old Men in {state:}. View profiles, stories, & more. Click to join FREE.

200+ Millionaires in {state:}
These men have money and want to share it with someone who’s in shape. Click to JOIN FREE.

Rich Men like Few Extra Lbs
Browse 1000’s of rich, single, good looking millionaires in {state:}. You deserve to be happy too! Click to join FREE

Date {age:} yr/old Millionaires
Our rich members are begging us for more women who are “a few extra pounds” and from {state:}. Click to join FREE

900+ Millionaires Online
Browse 1000’s of rich men in {state} instantly who your father would approve of. *Warning* These men want women who are a little heavier. Join FREE

Hopefully this gives you some insight into how a dating campaign works using a pre-sell page. You will still to put in the work to get your tracking, targeting, offers and bids right. It’s not done overnight, but those who are patient will find themselves a very rewarding career in affiliate marketing once they find what works for them.

For all your design needs whether it be landing pages, HTML or WordPress websites, banners, logos, product shots or anything else – please contact me today at Hyper6 for a free quote!

Thank you Alex! Whether you’re an affiliate or offer, it’s worth touching base w/ Alex to see if he can increase your page’s performance.

Ben

Flappybird was a mobile game where you would tap the screen to fly a bird through a series of obstacles. It was insanely hard and I only made it to 7. It also made $50,000/day in ad revenue… and the owner took it off the store. WHY? We’ll never know but what can we learn from Flappybird that we can apply to our own marketing campaigns? 

 

1. Keep it SIMPLE & provide value.

It took all of 2 seconds to understand how to play Flappybird. It was straight forward and delivered entertainment value for minimal investment. How does this apply to ads? Well, make your ad insanely easy to read and then demonstrate value in your landing page. Maybe build a list via your lander and send these people FREE e-books or articles on how to be more successful in dating (if you’re running a dating offer). People will buy things when they perceive that the value gained is more than the cost required OR when they trust the person selling. So do both.

2. Draw “Inspiration”

This isn’t the first game to appear that required you to guide your hero through obstacles. The most obvious “inspiration” is Helicopter Game. And the ARTWORK, holy geez this guy was “INSPIRED” big time from the Mario series. For me, it was this INSPIRED Mario artwork that got me playing this game, I mean, Mario is associated with a LOT of positive nostalgic feelings for most people that grew up in this generation (maybe that’s where Helicopter Game failed). Point is, draw inspiration from established and successful formulas (But don’t be so lazy that you open yourself up to getting sued!).

3. Be Patient

Flappybirds was released in May 2013 but didn’t really see success until Jan/Feb 2014. It was originally released for iPhone 5, saw no success but he kept updating it for iOS 7. He started getting traction and responded by releasing to Android at the end of January. Would you have given up if you saw no success between May 2013 and Jan 2014? Have you ever killed an ad/landing page/offer too early because you were scared of losing money?

4. Work Your Ass Off.

Flappybirds isn’t the only game this guy made. I believe Flappybird was this guy’s 5th? game, don’t quote me on it but it definitely wasn’t his first. He knew there was money to be made in mobile gaming and that if he worked enough at it, something would stick. Haters would have told him that mobile gaming is too saturated or that he was a small fish in a HUGE pond. Sound familiar? So my advice here is to work your ass off and keep trying. The fact that other people make money online is proof enough that it is possible. Heck, even reading through blog.ads.pof.com, should arm you with enough information to make money on POF! Your first attempt probably won’t be profitable. Your second attempt probably won’t be profitable either. Your third attempt however (armed with the knowledge from the first 2) has a significantly higher chance at succeeding relative to the first 2.

Arnold Schwarzenegger said, “You never want to fail because you didn’t work hard enough. Muhammad Ali, one of my great heroes, had a great line in the ’70s when he was asked, “How many sit-ups do you do?” He said, “I don’t count my sit-ups. I only start counting when it starts hurting. When I feel pain, that’s when I start counting, because that’s when it really counts.” That’s what makes you a champion. No pain, no gain. But when you’re out there partying, horsing around, someone out there at the same time is working hard. Someone is getting smarter and someone is winning. Just remember that… But if YOU want to win, there is absolutely no way around hard, hard work. Just remember, you can’t climb the ladder of success with your hands in your pockets”.

Ladies and Gentlemen, it’s never too late to create your own Flappybird. Keep It Simple, Draw Inspiration, Be Patient and Work Your Ass Off.

BRB, making Flappyfish ;)

Ben

Good morning!

It’s not uncommon for dating affiliates to use landing pages to increase ROI %. But how many of you are building a list to maximize on every visitor? Nickycakes goes over some basics on how to accomplish this and pushes affiliates to think about LTV (lifetime value) rather than the quick wham bam, thank you ma’am.

Click here to UP YOUR GAME!

Did anyone catch the giant fish display on the opening scene of the Olympics? I’m not saying we slipped Putin a $100 but I’m not saying we didn’t either ;)

TGIF!

Ben

Hey Readers,

I feel kind of slimy for this next tip I’m going to share LOL. OK so it’s no secret that there is a LOT of money being made in the dating vertical on POF. Sometimes, you may find it challenging to come up with new ways to say the same old thing right? Well, here’s an approach I guarantee you’ve never tried.

There are language websites out there designed to help non-English speakers by telling them how to say certain phrases. So one could technically utilize this resource to your advantage right?

Here’s an example: http://www.englishforums.com/English/DifferentWaysSayingSame-Sentence/jcll/post.htm

Not saying you should but technically, you could. You could sign up and say, “Hi, I am want to date fat girl but do not know what to write. How to say “I want to date fat woman” in non-insult way”
And watch the ad copy suggestions roll in.

Annnnnnnnnnnnnnd I’m going to take a shower now.

Ben

Hey readers,

This is a question that’s been asked over and over so I wanted to share this link from Charles Ngo’s blog with you:

http://www.charlesngo.com/situations-when-to-direct-link-vs-landing-pages/

He goes over the anatomy of a good landing page, when to use a landing page and when to direct link. All valuable information if you aren’t already versed in those topics. Hope everyone has a great week! Let’s start it off strong w/ some landing page tests!

Ben

Readers,

Short and sweet, click this news article from USA Today and turn the data into angles for your dating ads!

http://www.usatoday.com/story/news/nation/2013/02/04/singles-dating-attraction-facebook/1878265/

TGIF, have a great weekend everyone!

Ben

Hello Readers!

Well, I’m back from Affiliate Summit West in Vegas and it was such a good conference!

Even Hulk Hogan came out to this one! I was fortunate enough to watch him cut a promo, talking smack about Hostgator LOL.

2014 is going to be a fantastic year for those who I had the chance to strategize with! Really looking forward to putting plans into action.

Anyway, back to business! I want to discuss the concept of increasing your CPM bid to cheapen your clicks. Basically, increasing your bid so that you deliver ahead of your competitors and decreasing the chance your ad has burned out. I want to give a BIG thank you to an affiliate who has agreed to allow me to display the data of one of their campaigns that clearly shows a minor increase in CPM for a much more profitable campaign.

Click here to see some freakin’ JUICY data!

Basically, the starting CPM for this campaign was $0.31 (bidding $0.01 more than the minimum for banners), got average 0.17% CTR with average CPC of $0.20ish and spend is ~$20/day.

He raised the CPM to $0.37 on Dec 19th and check out the RESULTS!! CTR is now average 0.30% with average CPC of $0.12 and spend is around ~$100/day. He’s now making a LOT more revenue/profit from this campaign for only a very minor increase in CPM bid. This is what happens when you increase your bid and deliver ahead of a large chunk of people.

Some observations:

- Why did he choose $0.37? He wanted to deliver ahead of the people who bid $0.35 (and the people using the 1 penny trick). MOST advertisers on POF will bid in nice, clean numbers… so usually in a multiple of $0.05. I suggested he test out $0.53 next. Why? Because the minimum bid for 3 small ads is 0.16, multiply that by 3 and you get a 0.48.. but then you’ll want to deliver ahead of the 0.51 guys too. The most popular bids for banners is always 0.30, 0.40, 0.50, 0.60.. etc. With diminishing returns as each level has less and less people bidding there. Make sense? BID SMART PEOPLE.

- This ad’s been running for a while now.. Notice any burnout? Nope. The stats were pretty stable since Oct 2013. There’s only 1 ad in the campaign too (running) so a good ad is a good ad! This will die one day but it’s held up for months now but so far, goes against everything logic would dictate LOL.

- The same idea would apply to the small ads. Only thing you’d have to do is duplicate your campaigns and ensure your bids all add up to something that would exceed a popular banner bid.

So, if you haven’t tested your bids in a while, it’s a good time now! I won’t be answering any questions about this campaign as I feel like it was already a very generous share. So best of luck and happy tweaking!

Ben

I’m extremely excited to announce that we have an affiliate who has broken the 2 million dollar mark with us in 2013. He’s one of the 2 that joined the Million Dollar Club last year and the only one to break 2 this year. So congrats! I’ll see you in Vegas my friend!

There are a number of guys that are VERY close to entering the Million Dollar Club in 2013 but missed it by a sliver :( The end of 2014 will bring a few more Million Dollar Club members, which we will all celebrate at ASW 2015. Keep your head down and keep at it everyone! The new year is an excellent time to promote dating/health related stuff since this is the time where everyone is super motivated to achieve their New Year’s resolutions!

Ben

Hello readers,

Thank you all for entering the contest! We’ve chosen the winners at random and are now contacting them to confirm that they are going to make ASW2014. In less than a week, I’m going to get to see all your lovely faces once again for another Vegas adventure. Hope everyone had a wonderful holiday/New Years!

Ben

Hello readers, 

Would you like to have a chance to sit down for lunch with myself and super-affiliate, Charles Ngo, to learn your brains out? Well, we’re holding a contest with to offer just that! Start your 2014 off right with a mastermind session (and an excellent lunch)!

 

The Prize: Two winners will be selected for a private mastermind session / lunch at Emeril’s New Orleans Fish House during Affiliate Summit West in Vegas. You go one on one, with the Asian ones & we’ll pick up the bill!

Image

To be eligible, you must satisfy 2 requirements:

  • You need to have an advertising account at PlentyofFish. If you don’t have one then sign up for one herePOF is one of Charles’ go to recommendations for anyone that wants to start affiliate marketing.
  • You will be attending Affiliate Summit West Vegas 2014 and will be available to meet.

To enter, it’s super easy:

  • E-mail Ben. (Ben@POF.com) with the subject “Ngo ASW Contest Entry”.  Make sure you email it from the same email address as your POF account. No body text is needed.

Deadline is 12/31/13. Winners will be selected randomly. Best of luck everyone! Looking forward to eating plenty of fish, which chatting about PlentyOfFish :)

Details: http://www.charlesngo.com/asw14contest/

Ben

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