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Well I’m back in the office from my vacation (Cheers to nDemand for the invite to their meetup in the BAHAMAS)!I trust Cyndi has been taking very good care of you all!
So the “Show to Converter” targeting has data from day 1 of your campaign and not since we released the targeting capability. So to those with old campaigns that have been using the pixel, you’re sitting on a gold mine! Next week, I’ll elaborate on what I think this means when I’m done slaying this 9 day queue
We have decided to remove the “Previously Converted” targeting option because we thought that we could do better. It’s a very cool option, don’t get me wrong, but you guys deserve the best so here it is.
Instead of targeting people who have converted on a global level, we are now offering the ability to EXCLUDE people who have already converted on YOUR stuff… at a CAMPAIGN level.
This will allow you to no longer show your ads to someone once they’ve been tagged as a converter. In other words, you will not continue to spend $ on people who have already signed up to whatever you’re advertising. In a sense, POF is optimizing for you
We chose to do it this way because we recognize that affiliates could be running multiple campaigns with multiple offers so we didn’t want to limit you in any way. Meaning, someone who has converted on campaign A will no longer see ads from campaign A but will still continue to see ads from campaign B.
Eventually, when you run enough traffic to a single campaign (millions of impressions), your campaign will basically be a list of people who have signed up. So now, you have a campaign full of converters that you can now use to target with another offer So I predict that one day, you’ll “flip the switch” on this campaign with a new offer and be instantly profitable.
Like the “clickers” (ability to target people by how many ads they’ve clicked) option, we have decided to add this feature to the small ad campaigns exclusively (110×80 text ads and 310×110 small banners). That is where all the inventory is so this is where it’ll be most useful! The minimum deposit for this feature will be $500.
So I repeat, this option is only useful when:
a) You implement our conversion pixel on your offer
b) You run enough traffic, the more you run, the more beneficial this option is
c) Have multiple offers to test out
Cheers to a most profitable long term campaign,
PS. This is not to mention the kick-ass conversion report you get as a result of using our pixel too!
You would be best served by advertising to a demographic that you’re knowledgeable right? Maybe you have insight in a certain demographic that you aren’t even aware of!
What is this magical demographic?
The answer is: YOU
Are you a 20 yr old marketer that understands #SWAG? Or are you a 40 yr old marketer who has 10+ years of dating experience? Do you speak another language? What do you have that you could leverage? Maybe it’s common knowledge to you but to the rest of the world, it’s new and exciting!
For example, today I just found out that the US has drive through banks w/ suction tubes for delivery like the Jetsons cartoon. There aren’t any around in my area of the city but if I saw an ad for that, I’d sign up just to try it… (kind of like, if you had a relative unique angle for your dating ad, people would sign up just to try it!).
Oh.. and BE MORE SPECIFIC. There’s many more characteristics attributable to specifics:
- “Date an athletic girl” is boring.. “Date a Gymnast” is more exciting.
- “Date an athlete” is boring, “Date an MVP” is more exciting.
Anyway, I digress LOL don’t want to pack 1 blog post with too much gold.
The newest targeting option on https://ads.pof.com is “PREVIOUSLY CONVERTED”
This means you can target people who have previously converted on an offer, or target people who have yet to convert on any offers! This is extremely powerful stuff and will definitely require some split testing to master.
My guess? It’s going to depend on which log-in count you’re using
Cheers to a strong end of the week!
It’s VERY rare that someone will show EVERYTHING about their campaign in detail. Well, today is your lucky day readers!!
** Keep in mind that not all offers will allow you to run custom ads/landers so it’s best to check with your network first before attempting something like this. Worst case scenario, the offer finds out your tactics are not in line with their terms and you will be refused payment and kicked off the offer so BE DILIGENT in conforming to the offer’s guidelines. It works out better for everyone in the long run when you play by the rules!
Have a great week readers
Just dropping a quick blog post to show everyone the sortable creatives list that we just implemented. If you change your view on the manage creatives screen to “details”, you can now sort by delivered, clicks and CTR:
** dummy account with fake stats
Anyway, just a quick way to see what’s doing well!
The best banner for CTR and volume in all these categories is the 300×250
Hope all of our Canadian friends have a great Turkey day this weekend!
I’ll admit, this is a topic that I haven’t explored much since POF doesn’t get to see the whole conversion side of things so I’ve enlisted the help of a few friends! (Listed in the order in which they responded to my request to help out!)
A) Don’t mislead what the final end result is going to be. Get familiar with the dating sites you are promoting. Many offers, especially in the mature dating category, are not typical dating sites, they are matchmaking services. So saying things like “Join Free to Browse Profiles” is going to get you a lot of sign ups but your backend quality won’t be good if the website doesn’t offer any profiles to browse. Know what the advertiser will deliver after the customer has signed up and build your creatives to create those expectations; Make sure the customer knows what they are in for/actually getting.
B) Include detailed directions of what to the customer needs to do to be a good customer. For example, go into their Email and Opt In or whatever additional instruction will ensure a higher quality customer to the advertiser. A short Video on the Landing Page or directions on what to do after they have already signed in lead to engagement beyond just the signup which ultimately leads to the advertiser having more of a chance and getting revenue from them. Inform your customers how to be better customers.
C) Prepare them. Depending on the offer you are pushing, the customer may receive a phone call or EMail. Build those expectations into your ad copy and creatives. This is all about spin. You can tie it in without making it seem negative, for example let’s say you’re running an Auto Insurance offer instead of saying Enter your info to receive a free quote, say something like Enter your info to receive a call to lower your quote! Don’t miss the call to big savings!
The warmer the customer/lead the happier the advertiser will be and the more they will be able to share bigger portions of the profits with you.
Luke Kling of Peerfly
Create your own landing page to develop your own angle to get the user engaged, but don’t create a false promise. Sure, telling the user they’re 100x more likely to get a response on HotBabesRespondInMinutes.com might get a better conversion rate, but they’ll probably never return if that doesn’t happen. Your goal should be to get conversions and create value for both the advertiser and the user. Once you figure that out you’ll have all your affiliate managers hitting you up for more volume. Volume + Quality = Pay Bump and that’s not a false promise
Ryan Eagle of EWA
I’m pretty sure it’s all entirely in the adcopy and the demographic targeting; obviously younger demographics yield less because there is less money. But also adcopies that are non-relative or suggest the consumer will get something ‘free’ or even allude to it in anyway reduces quality drastically
Brad Dobbins of Clickbooth
1. Make sure that your creatives accurately represent the campaign. By keeping a consistent message all the way through to the offer page you are much more likely to provide the advertiser with a more valuable consumer. Publishers that provide a more valuable consumer often receive “specialized” payout bumps on the campaign strictly due to the quality of leads they are generating.
2. Find out what metrics back out the best for the advertiser and adjust your targeting to match. Publishers that effectively target the highest quality traffic for the advertiser are more likely to receive higher payouts and the ability to remain on the campaign for the longevity of the offer.
Thank you gentlemen for your insights! The theme seems to be, “Do not lie to the people you’re marketing to”. When you’re in it for the long run, this is definitely the best course of action.
Please note that mentioning that you run on POF.com will greatly increase your approval times for signing up to any of these networks
Look under “Browser type” targeting and you’ll find it just under the iPhone and Android selections
Keep in mind that mobile is a whole different game: What works on the website might not work on mobile and vice versa. I hate to beat this into your heads but make sure your offer is mobile friendly!
The 300×250′s will be the most competitive size on mobile/tablet as it’s the biggest, most clear size. Which is opposite from the website where the 728×90′s reign supreme.
Rules for Female Images
1. Size: No breasts larger than the woman’s head. (this sets the tone for the rest of the post LOL).
2. Cleavage: A tasteful amount of cleavage is OK. We draw the line where the cleavage starts to depart, near the bottom of the breast. Here are some examples of non-compliant images that my magical Microsoft Paint skills have then made complaint:
Declined ———————– Approved
3. No nipples poking through
4. No lingerie (bras, panties, corsets etc)
5. No bikinis INDOORS, outdoors is fine
6. No bum focused images where the main focal point of the image is the bum.
7. No sexual poses. I couldn’t find anything that was sexual poses but PG so I went with the next best thing: Yoga poses
So, ladies and gentlemen, I hope this clarifies things a bit. Follow these rules and you’ll have a much better time with ad approvals and thus, will really decrease your split testing times.
OH! And male images, as long as you don’t show their junk, you’re most likely to get approved LOL