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The newest targeting option on https://ads.pof.com is “PREVIOUSLY CONVERTED”

This means you can target people who have previously converted on an offer, or target people who have yet to convert on any offers! This is extremely powerful stuff and will definitely require some split testing to master.

My guess? It’s going to depend on which log-in count you’re using :)

Cheers to a strong end of the week!

Ben

The best banner for CTR and volume in all these categories is the 300×250

Hope all of our Canadian friends have a great Turkey day this weekend!

Ben

Readers!

I’ll admit, this is a topic that I haven’t explored much since POF doesn’t get to see the whole conversion side of things so I’ve enlisted the help of a few friends! (Listed in the order in which they responded to my request to help out!)



Vito Glazers of CPA TANK
The main thing affiliates can do to increase their quality to the point of getting a raise from the merchant is;

A) Don’t mislead what the final end result is going to be. Get familiar with the dating sites you are promoting. Many offers, especially in the mature dating category, are not typical dating sites, they are matchmaking services. So saying things like “Join Free to Browse Profiles” is going to get you a lot of sign ups but your backend quality won’t be good if the website doesn’t offer any profiles to browse. Know what the advertiser will deliver after the customer has signed up and build your creatives to create those expectations; Make sure the customer knows what they are in for/actually getting.

B) Include detailed directions of what to the customer needs to do to be a good customer. For example, go into their Email and Opt In or whatever additional instruction will ensure a higher quality customer to the advertiser. A short Video on the Landing Page or directions on what to do after they have already signed in lead to engagement beyond just the signup which ultimately leads to the advertiser having more of a chance and getting revenue from them. Inform your customers how to be better customers.

C) Prepare them. Depending on the offer you are pushing, the customer may receive a phone call or EMail. Build those expectations into your ad copy and creatives. This is all about spin. You can tie it in without making it seem negative, for example let’s say you’re running an Auto Insurance offer instead of saying Enter your info to receive a free quote, say something like Enter your info to receive a call to lower your quote! Don’t miss the call to big savings!

The warmer the customer/lead the happier the advertiser will be and the more they will be able to share bigger portions of the profits with you.



Luke Kling of Peerfly
Create your own landing page to develop your own angle to get the user engaged, but don’t create a false promise. Sure, telling the user they’re 100x more likely to get a response on HotBabesRespondInMinutes.com might get a better conversion rate, but they’ll probably never return if that doesn’t happen. Your goal should be to get conversions and create value for both the advertiser and the user. Once you figure that out you’ll have all your affiliate managers hitting you up for more volume. Volume + Quality = Pay Bump and that’s not a false promise :)



Ryan Eagle of EWA
I’m pretty sure it’s all entirely in the adcopy and the demographic targeting; obviously younger demographics yield less because there is less money. But also adcopies that are non-relative or suggest the consumer will get something ‘free’ or even allude to it in anyway reduces quality drastically



Brad Dobbins of Clickbooth
1. Make sure that your creatives accurately represent the campaign. By keeping a consistent message all the way through to the offer page you are much more likely to provide the advertiser with a more valuable consumer. Publishers that provide a more valuable consumer often receive “specialized” payout bumps on the campaign strictly due to the quality of leads they are generating.

2. Find out what metrics back out the best for the advertiser and adjust your targeting to match. Publishers that effectively target the highest quality traffic for the advertiser are more likely to receive higher payouts and the ability to remain on the campaign for the longevity of the offer.

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Thank you gentlemen for your insights! The theme seems to be, “Do not lie to the people you’re marketing to”. When you’re in it for the long run, this is definitely the best course of action.

Please note that mentioning that you run on POF.com will greatly increase your approval times for signing up to any of these networks :)

Ben


A Swedish Psychologist named Anders Ericsson conducted research on elite athletes and concluded that ANYONE could become an elite athlete given a minimum of 10,000 hours practice. To break this down, it means 3 hours/day, every day, for 10 consecutive years. Quite a claim! But that got me thinking…

Is there a similar minimum hour/financial requirement for internet marketers to go from “newbie” to “intermediate” to “elite” on POF? I naturally got curious and looked at the individuals who I consider heavy hitting, long term affiliates, I started to see a trend. The good news is it won’t take 10,000 hours to become GOOD at advertising on POF ;)

The average seems to be roughly 2 months with funds around the ~$6000 mark (~$100/day for 60 days).

If you think about it, $6000 is an investment in your education. Traditionally, $6000 won’t get you very far in college (ESPECIALLY nowadays) – but it will get you somewhere on POF! Unlike college, real life gives you the test first and the lessons later, which in my opinion, makes real life a much better teacher. Plus, the better you get, the more money you’ll make on your investment right? College doesn’t pay your for attending classes but online marketing will!

Just remember that Cyndi (cyndi@pof.com) and I (ben@pof.com) are both here to help and we both love watching people go from “newbie” to “intermediate” to “elite”

Ben

Burn out happens. It’s a reality that every advertiser faces after running their ads non-stop. First stage burn out is at the ad level: Your CTR drops steadily because people are used to seeing the same old ad. No big surprise here.. but eventually you will encounter a situation where your ROI doesn’t come back even after refreshing ads. One possible explanation is that your offer is saturated.

Here’s what NOT to do when this happens:
1) Exclaim, at the top of your lungs, that POF sucks
2) Exclaim, at the top of your lungs, that your network is scrubbing you
3) Exclaim, at the top of your lungs, that affiliate marketing is dead
4) Quit.

My recommendation is to ALWAYS, ALWAYS, ALWAYS have a backup offer. It may not have performed AS well as your original offer but when your original offer saturates and generates a negative ROI, that backup offer doesn’t look all that bad! This is where an effective relationship with your Affiliate Manager comes in. Just ping them and BAM, they’ll be able to give you stuff to test. Just make sure the offers are similar.. if your ad/lander is setup for a serious relationship offer, make sure your backup is as well.

Remember, the average online dater is a member of 3 sites. We’re usually 1 of them because we’re super awesome but y’know, people like choice.

Think of this like a store with 1000 potential customers. Week 1, you have a sale for RED apples, and 600 buy it. Next week, RED apples are only going to appeal to 400 potential people. The week after, you decide to sell GREEN apples (switching your up ads) and maybe you get 800 people interested again. But eventually, they’re going to get sick of apples. All of a sudden, you hit everyone up with a sale for oranges and BAM, you suddenly have 1000 potential customers again. Get my drift?

You can saturate an offer but you cannot saturate a demo. People like trying new things, just make sure you’re the supplier

Ben

Readers,

I present to you, a once in a lifetime glimpse into an account that had over $xxx,xxx in deposits with us. He was one of my favourite affiliates to work with and I basically built this guy from the ground up. Unfortunately, sometimes life throws you curveballs and you’re forced to deal with them but he was kind enough to allow me to educate everyone on a strategy that has worked for him and will work for you.

Here’s a glimpse into his account

His strategy was extremely low bids (<$0.20), super targeted campaigns and LOTS of them. In creating so many campaigns, he utilized THIS STRATEGY

His initial cost for traffic was so low and the ROI from targeted campaigns was so high that it just worked. I asked him how he was able to track 3000+ campaigns and he said, “I didn’t….it was total profit/spent per day”. Keep it simple right? Disregard CTR and just look at money in and money out.

Just another way to make money on POF!

Ben

Hey Everyone!

Aziz Kamara over at iPyxel.com made 2 awesome posts for y’all! Super good quality stuff that everyone should know.

First video for newer advertisers: Click Here!

1). Picking an Offer – 00:09
2). Finding an angle for said offer – 01:17
3). Creating an ad – 02:24
4). Layout of a lander – 03:03
5). Tracking with P202 – 03:35
6). Placing creatives in POF – 09:42

I think step 5) is the one where most new affiliates experience problems. HOW THE HECK DO I USE THIS TRACKING202 PLATFORM?? Well, watch the video!

Secondly, Landing Page creation w/ Dreamweaver and Photoshop:
Click Here!

The clear benefit of a landing page is the potential to increase your ROI. Think about it, if you direct link to the offer, you’re stuck with the performance that it delivers because you can’t change it.

With a landing page, you get the opportunity to “pre-sell” and get people excited about the offer, which can lead to an increase in ROI. My suggestion is to run some traffic on a direct link first so you know a baseline to compare your landing page performance to (not all landers are good!). Then tweak as necessary.

If you’re one of those affiliates who are breaking even or have slightly negative ROI, a good lander WILL get you into the positive profit club :)

I hope all of our American friends had a fun and safe July 4th! Come back to work with all your fingers y’hear?

Ben

Prologue.

This week I tested a new angle. It bombed, was in the red. However I tried to take a positive out of that campaign, I found the lander had a decent CTR. So next I tried the same kind of offer, with the same layout lander, but with a different angle. It destroyed, it turned into a $16,000+ day campaign within two days.

Chapter 1 – “The Awakening”.

Over the past few weeks I have been coaching Team ASP for The F5 Hunger Games. At the start we were discussing angles, I was very surprised to find that not many people put much focus on angles.

What do I mean by a “different angles”?

Lets say you have an iPad giveaway offer, some angles for that are; weekly winner, quiz, survey, or a simple iPad giveaway.

For dating, some angles are; exclusivity, privacy and niche appeal.

Every single offer that uses a pin submit as a form of monetization is leveraging a different angle; ringtones, quizzes, giveaway, battery offer, dating, wallpapers.

The beauty of split testing angles is in most cases you don’t need to redesign a whole new lander around it. You just need to switch up the copy.

Chapter 2 – “Unfashionable”.

After giving feedback to quiet a few campaigns. I’ve noticed some trends. Most affs prioritize their split tests like this:

- make a couple of ads.
– make one lander/angle.
– check results.
– split test a different lander titles.
– split test lander images.
– check results.
– make a few more different ads.
– check results.
– split test call to action buttons on the lander.
– check results.

Usually by that point affs would either pack it in because they aren’t profitable, or will be happy that they are profiting and try to spend more.

I’m not saying that strategy is completely wrong…

However a strategy that has worked very well for me goes a little like:

- make a few ads.
– make one lander/angle.
– check results.
– If profitable or break even, if losing split test with a different angle.
– check results.
– make a few more ads.
**Only until I am break even or profitable, I will start changing minor things on my landers.

Yes that does mean a more effort off the bat, but the pay days and margins make it all the more worth while.

Chapter 3 – “Resurrecting The Dead”.

Thinking up angles don’t only apply to new campaigns. Numerous times I have revived “dead” campaigns by flipping the angle on that shit.

STM guide examples:

Enhance rebill campaign with male perspective died. Resurrected with female perspective. That started dieing. Resurrected with scientific twist.

Music quiz ringtones campaign died. Resurrected with movie and tv show themes.

Daily deal “70% off” campaign died. Resurrected with focus on low prices instead of discounts.

Pet campaign “Get a dog training job” died. Resurrected by focusing on potential wages and not the actual job.

Battery app campaign “Improve your battery life” died. Resurrected by focusing on not letting peoples batteries die.

I could go all day!

Chapter 4 – “It’s All You”.

Some of you already now this, only a few will act. Don’t excuse yourself from not doing it because you don’t think you are creative. Google is one click away.

I’m not writing this for the sake of writing. It’s something that I focus on a lot with my personal campaigns.

I know my Hunger Games crew started to financially see the benefits of taking time to understand and implement different angles.

Angles are your friends, but some of you are ignoring them. Learn to love them, and they will love you back and pay you in USDs.

Here at POF, we’re constantly working to improve our user experience. With this in mind, we are disallowing ads that call out the ethnicity of the user. We will still feature ethnicity targeting in our ad platform. We hope that with this change, our users will be provided better quality ads as a result.

Ben

Hey everyone,

Let’s face it, there’s a lot of blog posts here and you probably don’t know which ones are uber important and which ones are not. Here are my selections for what I think are essential to POF success.

Setup
Using {creativeid:}
Creative ID Search Now Available, {creativeid:} Now Much More Useful!
The GROUPING Feature Has Launched!

Testing:
How many impressions are enough to test a creative?
How to Properly test a Large # of Creatives on a Budget
At What Point Should I STOP Split Testing?

Scaling
Beat your Competition By Duplicating Your Campaigns
Extend the life of your POF campaigns with 1 ELITE trick.

Optimizing
Point. Click. Win.

BOOKMARK THIS NOW FOR FUTURE REFERENCE!

Ben

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