Ever think that something little like putting a colored border around your graphic could have an effect on the CTR of your ad? Well, that’s what one advertiser set to find out!
Here is the image he used (he varied the colors on each side of the girl):
Also, the same guy discusses 2 targeting options on POF that not many people know how to use. What’s the benefit of these 2 options? They extend the longevity of your campaigns!