We recently released the “clickers” targeting option on POF.com and an advertiser, Riley Pool, tested the various options to see which one lead to the best results.

To refresh your memory, we have the following options:

– Ads Clicked 0-4
– Ads Clicked 5-19
– Ads Clicked 20+

Click here to see the case study and his results!

It just goes to show that high CTR isn’t necessarily what’s going to make you $. He did test this one without log-in count so once you throw that targeting option in, it could be another story.