For anyone looking to advertise to demographics that no one has taken advantage of, here are 2 suggestions for you!

– Mobile traffic. Think about it, anyone accessing POF from their iPhone or Android probably also has the Facebook app right? And there are TONS of offers for Facebook apps.

– 100+ Log-in count. Did you know 85% of POF advertisers are using low log-in count? Solution: Take that variable out altogether, drop your CPM to a point where you’re profitable.

Don’t miss the boat!

Ben