This weekend, we made a change to how ads are delivered.
Long story short, we’ve identified demographics that will not convert no matter what you’ve advertise to them. So we made the sensible move: your ads will no longer show to these demographics. This will result in less money spent and more conversions earned for our advertisers.
This is a game changer everyone! If you had some paused campaigns (perhaps stuff that’s worked in the past but not lately), now would be a good time to test them out to see if they’re viable once again.