So for all the new advertisers on POF, I blogged about the % of users in the various log-in counts in the past:
Breakdown of POF users by log-in count
Now, most POF advertisers are exclusively targeting <50 log-in count (pretty old school strategy). So you have 85% of the advertisers fighting over 17% of the traffic! Yet, people still make money!
Everyone knows that <50 log-in count is the kind of stuff that leads to pay bumps but should we ignore the rest of the log-in counts? How many of you can honestly say you took an honest crack at the other log-in counts? Not many!
Now that you’re in the loop, what’s next?
Well, I’ve given Shannon the task of writing our next blog post: How to advertise to women. This is a subject that I think we can all learn a little bit more about so stay tuned!
Cheers to a productive week & keep a look out for September’s golden ticket!