To keep your ads from becoming stale, you need a certain amount of variety in your campaigns. Even a REALLY good performing ad, will have it’s day as people get used to seeing your ad. So how many ads are required inside a campaign to achieve a good mix of randomness? In other words, how many good performing ads do you need before you can stop?
The magic number is 9.
Frequency cap will also play a role in this equation. POF now has 3 ways to set your frequency cap: per session (fastest), per hour, per day (slowest). So, if you’re going for volume, stick with per session and aim for the 9 creatives. If you’re slowing down delivery, you could probably get away with fewer ads in the rotation but you definitely will not be capitalizing on volume this way.