So, some good news and some bad news. Let’s start with the good:

Bidding on POF is much like dating. Most of the time, you don’t know where you stand (lol), but I think there are two ways to go about it: Bid high and scale down (skydive) or bid low and scale up (climber). In my experience, more advertisers seem to favor the latter strategy over the former, But I think the former is key to making bank and here’s why:

Bidding “enough” really means “bidding more than the majority of your competition, so you get first dibs on the demographic of interest”. First dibs, first clicks, first sales, right? So, if you were to use the skydive strategy, chances are you’ll start at the top with the highest chance of getting the click/sale. So something like $1 CPM for 110×80/310×110, $2 for 300×250/160×600, $3 for 728×90’s.

In order to be a climber, you have to be brave enough to continue climbing past the majority of bidders in your demographic. For example, if everyone else is bidding $0.82 and you start your climbing at $0.30, $0.40, $0.50…. you might give up on that campaign before you even have a chance of being competitive! In other words, if you started at $0.30, doubled your bids, saw limited success, what are the chances you’d double it again? Slim to none.

If you have $100 to test with, would you rather have a good chance at success, and go through funds quickly? Or have a low chance at success but go through funds slowly? At the end of the day, it’s still $100. It is especially important that you skydive if you’re advertising in a very targeted niche.

And now the bad news: There’s no more POFadvertising test account. Why? Because someone decided to start messaging our users through POFadvertising. THIS IS WHY WE CAN’T HAVE NICE THINGS! Maybe I’ll open one up again in the future but for now, I’m a little turned off by an account that is available to everyone.

Ben