“Men spend 65% more time looking at photos than women. Women, on the other hand, spent 50% more time than men actually reading the profiles” 

So according to this, when making new ads for men, spend your time looking for attractive images. When making ads for women focus in on attracting her through your words (which is NO EASY TASK!). Make it a game for yourself: Split test different headlines and use your best one at the bar that week.

Now that’s a case study I’d love to see 🙂