With EA logo:

Average CTR: 0.04%
0 leads

Average CTR: 0.02%
0 leads

Last place. Wost of the bunch.

Without EA Logo:

Average CTR: 0.06%
2 leads

Average CTR: 0.02%
0 leads

3rd Place

Microsoft Paint Influence w/ EA 

Average CTR: 0.04%
2 leads

Average CTR: 0.05%
1 lead

2nd place!

Microsoft Paint influence:

 

Average CTR: 0.02%
2 leads

Average CTR: 0.07%
2 leads

WINNER!

Conclusion: So after almost 20k impressions to each ad. The Microsoft paint influence ads outperformed the professional ads. And in both categories, the ads with the EA logos did not perform as well as the ads without the EA logos.

Pretty neat stuff so I admit, the results were pretty interesting🙂 I did only target 18-22 year olds so perhaps these members would be the most sensitive to the recent PR disasters that EA had (Voted Worst Company in America). I’ll run this again at 30-33 year olds and see if the results remain the same. Results for this one coming up when that campaign hits about 20k imps/creative.

Edit: ran a test on 30-33 year olds, VERY few people clicked so not even worth posting. Onto the next one…

Ben