Messages Exchanged by POF users have grown 67% since Jan 1st to 100 Million last week. Pageviews are around 2 Billion per week, putting us over 100 Billion Pageviews a Year.
– http://plentyoffish.wordpress.com

WOW.

100 million messages/week. What does that mean for advertisers? It means there’s a LOT of traffic for the 160×600 banners! It’s not as popular a size as the 728×90 and 300×250’s but now that it’s been thrust into the spotlight.. might be a different story. CPM’s won’t be as high for the 160×600’s at least until people figure out how to effectively monetize it🙂 Happy testing! Guaranteed there’s $ to be made here, who’s brave enough to trail blaze?

Ben