Bidding minimum CPM of $0.16.

Cost $5.53
Revenue $14
PROFIT of $8.47 (over 100% ROI).

So almost every click he got turned into a lead basically LOL. This is what happens when you are straight forward and honest with your ad.. less curiosity clicks, more genuine clicks.

By some people’s definition, this particular ad would have been cut a long time ago (I hear of people cutting if there’s no clicks only after 1000 impressions?). This particular affiliate used 2x the payout as the rule for testing creatives and although the CTR is nothing to brag about, the ROI is 🙂

Big thanks to the affiliate who gave permission to use his stats and a big congrats on being profitable during the test phase!