This post is specifically speaking about the Profile Page Ads (300×250): https://blog.ads.pof.com/2013/02/07/big-news-pof-now-introduces-a-new-way-to-target-your-ads/
Results were OK to be honest with you. Affiliates felt that this feature would be unstoppable only if POF allowed you to target new users.. well NOW YOU CAN with the months since sign up targeting!
HUGE opportunity here ladies and gents! Simply advertise a #niche offer to the #niche profile so when someone views that specific #niche profile, they’re hit with the relevant offer. Classic example of Asianbeauties offer on Asian female profiles so anyone that views an Asian female profile, also sees an ad for Asianbeauties.. now with the ability to only target new signups.
BOOOOOOOOOOOOOOOOOOM! Profit awaits🙂
PS. if you’re thinking about going the ethnicity route, it’s worth your time to check out this research on the effect ethnicity has on messaging rates: http://blog.okcupid.com/index.php/your-race-affects-whether-people-write-you-back/
PPS. Further evidence on interracial dating: http://www.onlinepersonalswatch.com/news/2013/11/online-daters-often-willing-to-cross-racial-lines.html